87. Behind the scenes at Magazine Street! (takeaways for freelancers)

87. Behind the scenes at Magazine Street! (takeaways for freelancers)

Author: Louise Shanahan December 2, 2022 Duration: 13:28
15 Minute Freelancer
BusinessEntrepreneurship

This week I take you behind the scenes at the Magazine Street conference. 

(You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)

I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not just those in the magazine industry. 

  • A cocktail-loving couple who demonstrated the power of listening to your audience
  • A brand new magazine creator with a simple idea that's already inspiring others 
  • A remarkable turnaround story that goes from Dragons Den rejection to international title and the lessons learned along the way
  • How a mountain biking community defeated a website hacker
  • How understanding your audience can help you grow your reach
  • What we can learn about writing from producing news reports for 9-year-olds.

Vox-pop quotes from other attendees and speakers will be included in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in this Episode:
International Magazine Centre: https://internationalmagazinecentre.com/
Magazine Street Speakers: https://internationalmagazinecentre.com/magazine-street/
Episode 75: Create your own conference! (With Nikki Simpson) 

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Ask a question for a future episode on memo.fm/15/

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.


Ever feel like building a business for yourself is a full-time job in itself, before you’ve even landed a client? 15 Minute Freelancer cuts through the overwhelm with manageable, actionable advice designed to fit around a busy schedule. Hosted by freelance health copywriter Louise Shanahan, each episode draws directly from her own journey and the real, sometimes messy, realities of working for yourself. You’ll hear honest behind-the-scenes stories about pricing, difficult clients, and finding focus, alongside straightforward strategies for the nuts and bolts of running a sustainable operation. The aim is to move beyond generic hustle-culture advice and focus on what actually works, helping you shape a freelance career that supports the life you want, not one that consumes it. This isn't about theory; it's about practical steps you can implement almost immediately. Tune in for a candid, snack-sized conversation that feels more like a chat with a knowledgeable friend than a business lecture. Whether you're just considering the leap or are years into your freelance path, this podcast offers a refreshingly realistic perspective on entrepreneurship.
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