#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

Author: Armand Farrokh & Nick Cegelski July 17, 2025 Duration: 37:48
4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. šŸŽ™ļøĀ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a ā€œsuper rep,ā€ but as a strategic leader who earns respect by staying close to customers and reps. When in Doubt, Get on a Plane: Big deals get unstuck in person. Face-to-face time with buyers breaks down barriers and uncovers the real story behind stalled negotiations. Forecast with Evidence, Not Hope: Deals don’t hit the forecast without executive alignment, a redline back, and a clear go-live timeline. Anything else is just noise. Build a weekly report of key meetings, and proactively ask reps critical questions about their biggest deals. Use this to decide where to engage directly and ensure rep readiness. MARYANA’S PATH TO PRESIDENT’S CLUB: VP of Sales and Partnerships @ Latent Enterprise Sales Director @ Modern Health Enterprise Sales Director @ Flexport RESOURCES DISCUSSED 4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code ā€œPODCASTā€ Free Sales Templates, Scripts and Guides 30MPC Training: 30mpc.com/training

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 500

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#578 - Watch Me Cold Call For A Product I’ve Never Sold [not-audio_url] [/not-audio_url]

Duration: 19:14
Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: šŸŽÆ How to force a 20% conversion rate and lock high-…
How to Win Deals Without Discounting Away Your Commission [not-audio_url] [/not-audio_url]

Duration: 16:54
Todd Caponi’s Four Levers Negotiatingā„¢ Course is now available for pre-order (early bird pricing until June 22): ⁠https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free content drops, new resources,…
#576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One [not-audio_url] [/not-audio_url]

Duration: 1:28
Full episode here Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems. In this episode, Jason Bay breaks down: šŸ‘” Shrunk intros and hyper-targeted probl…
#574 - How To Be An ELITE Sales Leader (Copy This Playbook) [not-audio_url] [/not-audio_url]

Duration: 28:04
Sales is the only job where you can grind for 10 hours and still end the day feeling behind due to CRM chaos and internal fire drills. In this episode, Mark Kosoglow breaks down his exact productivity playbook, including…