#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

Author: Armand Farrokh & Nick Cegelski July 17, 2025 Duration: 37:48
4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. 🎙️ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a strategic leader who earns respect by staying close to customers and reps. When in Doubt, Get on a Plane: Big deals get unstuck in person. Face-to-face time with buyers breaks down barriers and uncovers the real story behind stalled negotiations. Forecast with Evidence, Not Hope: Deals don’t hit the forecast without executive alignment, a redline back, and a clear go-live timeline. Anything else is just noise. Build a weekly report of key meetings, and proactively ask reps critical questions about their biggest deals. Use this to decide where to engage directly and ensure rep readiness. MARYANA’S PATH TO PRESIDENT’S CLUB: VP of Sales and Partnerships @ Latent Enterprise Sales Director @ Modern Health Enterprise Sales Director @ Flexport RESOURCES DISCUSSED 4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#541 - The $1M Negotiations That Changed the Way I Sell Forever [not-audio_url] [/not-audio_url]

Duration: 19:14
⁠Watch Todd’s Free Negotiation Masterclass⁠ ⁠Buy 'Four Levers Negotiating' Here⁠ Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And these are the three nego…
#539 - How to Run Demos That Actually Convert | Alex Kane [not-audio_url] [/not-audio_url]

Duration: 32:09
Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cycle. 🎙️ ACTIONABLE T…
#538 - Cold Call 3v3: Six Sales Reps Dial in a 92 Degree Room [not-audio_url] [/not-audio_url]

Duration: 1:57
Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings. Watch as the top sales minds from 30 Minutes to Presid…
#536 - Cold Email Showdown: Rookie Sales Rep vs 10-Year Director [not-audio_url] [/not-audio_url]

Duration: 2:12
We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something that would actually…
#535 - He Sold A $30M Deal With One Page [not-audio_url] [/not-audio_url]

Duration: 14:48
In this episode, Nate Nasralla breaks down the one-page business case framework he used to help close a $30M enterprise deal and multiple seven-figure contracts. He walks through how to structure a one-page document that…
#534 - #1 Sales Rep Runs The Exact Demo That Got Him Promoted 8x [not-audio_url] [/not-audio_url]

Duration: 1:45
In this episode, Adam Ochart, #1 sales rep from Gong breaks down the exact demo framework that helped him earn 8 promotions, consistently win enterprise deals, and maintain a 30%+ win rate. He walks through how to prep d…
#532 - Santa Unwraps 12 Sales Tactics You NEED to Master in 2026 [not-audio_url] [/not-audio_url]

Duration: 36:33
In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring, business cases, te…