#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton

#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton

Author: Armand Farrokh & Nick Cegelski August 5, 2025 Duration: 37:14
šŸ“§Ā Cold Email Course: http://bit.ly/44K6jy3 ā˜ŽļøĀ Cold Call Course: https://bit.ly/4jqQ4w2 šŸ”®Ā Discovery Course: https://bit.ly/4cQYaM8 šŸ› ļøĀ Free Toolkits: http://bit.ly/4nZwvO5 Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger, higher-quality deals. šŸŽ™ļøĀ ACTIONABLE TAKEAWAYS Track win rates by time cohort (T0, T1, etc.) to diagnose deal velocity, rep behavior, and coaching opportunities across segments. Incentivize quality over quantity in SDR comp plans by weighting toward qualified meetings and multi-threading efforts instead of raw meeting volume. Adopt frameworks like MEDDPICC (ICE-first) to strengthen discovery and identify pain, champions, and economic buyers early in the sales cycle. Segment daily metrics by segment type (SMB vs. enterprise) to ensure appropriate pacing, forecasting accuracy, and ASP growth strategies. STEVEN’S PATH TO PRESIDENT’S CLUB: SVP of Sales @ ZoomInfo Vice President of Sales @ DiscoverOrg RESOURCES DISCUSSED: Metrics Playbook Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code ā€œPODCASTā€ Free Sales Templates, Scripts and Guides

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#511 - $3k vs $30k vs $300k Sales Close [not-audio_url] [/not-audio_url]

Duration: 27:03
Mark's Kosoglow's Sales Leadership Course Armand Farrokh reveals how to close a $3K, $30K, and $300K sales deal — and why each one needs a different approach. He breaks down the five buyer agreements that drive every clo…
#510 - Here’s my $250M ARR Sales Management System [not-audio_url] [/not-audio_url]

Duration: 18:40
🚨 SAVE $100 ONLY IF YOU JOIN THE COURSE BEFORE 10/17: https://bit.ly/4o8KtMT Sales managers: No one ever teaches you how to do your job. If you've ever wondered... Why are my pipeline reviews useless? Should I actually h…
#509 - Sales Hiring Secrets No One Talks About [not-audio_url] [/not-audio_url]

Duration: 30:04
Huge Announcement šŸ‘‰ Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in tha…
#508 - I Got Promoted to VP of Sales at 29. Here’s how. [not-audio_url] [/not-audio_url]

Duration: 22:44
This Is Why Everyone Else Is Getting Promoted Faster Wondering why you’re stuck while your peers keep getting promoted? It’s not about tenure or luck—it’s about strategy. In this video, we break down the hard truth behin…
#507 - Creative deal structure that buyers can't resist  | Mark Kosoglow [not-audio_url] [/not-audio_url]

Duration: 31:13
Huge Announcement šŸ‘‰ Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in tha…
#505 - The Most Confusing Objection in Sales [not-audio_url] [/not-audio_url]

Duration: 13:49
Huge Announcement šŸ‘‰ Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in tha…
#504 - Directing your sales process like a movie | Mark Kosoglow [not-audio_url] [/not-audio_url]

Duration: 30:37
Huge Announcement šŸ‘‰ Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in tha…
#503 - After Closing $250M in Deals, I Found a Faster Way to Sell [not-audio_url] [/not-audio_url]

Duration: 37:32
Huge Announcement šŸ‘‰ Our next course is here: The Sales Management Operating System Free Launch Event: Mark will walk you through his entire system, for free. You’ll walk away with more tactical leadership training in tha…
#502 - Software Demo Secrets That Instantly Close Deals [not-audio_url] [/not-audio_url]

Duration: 9:50
Struggling to move deals forward after group demos? In this video, sales expert Nick Cegelski reveals a proven software demo process that keeps prospects engaged and drives real buying conversations. Discover what elite…