#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton

#488 - How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton

Author: Armand Farrokh & Nick Cegelski August 5, 2025 Duration: 37:14
šŸ“§Ā Cold Email Course: http://bit.ly/44K6jy3 ā˜ŽļøĀ Cold Call Course: https://bit.ly/4jqQ4w2 šŸ”®Ā Discovery Course: https://bit.ly/4cQYaM8 šŸ› ļøĀ Free Toolkits: http://bit.ly/4nZwvO5 Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger, higher-quality deals. šŸŽ™ļøĀ ACTIONABLE TAKEAWAYS Track win rates by time cohort (T0, T1, etc.) to diagnose deal velocity, rep behavior, and coaching opportunities across segments. Incentivize quality over quantity in SDR comp plans by weighting toward qualified meetings and multi-threading efforts instead of raw meeting volume. Adopt frameworks like MEDDPICC (ICE-first) to strengthen discovery and identify pain, champions, and economic buyers early in the sales cycle. Segment daily metrics by segment type (SMB vs. enterprise) to ensure appropriate pacing, forecasting accuracy, and ASP growth strategies. STEVEN’S PATH TO PRESIDENT’S CLUB: SVP of Sales @ ZoomInfo Vice President of Sales @ DiscoverOrg RESOURCES DISCUSSED: Metrics Playbook Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code ā€œPODCASTā€ Free Sales Templates, Scripts and Guides

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies [not-audio_url] [/not-audio_url]

Duration: 13:26
Learn the simple but powerful voicemail script that directs prospects straight to your email — boosting reply rates without chasing callbacks. This counterintuitive tactic adds a guaranteed touchpoint to your outreach se…
#491 - How ELITE Sales Reps Structure Their Day to WIN Productivity [not-audio_url] [/not-audio_url]

Duration: 21:18
Discover the exact time-blocking strategy top sales reps use to crush quota, maximize prospecting hours, and keep pipeline full, without burning out. This episode walks you through proven calendar management principles,…
Beginners Guide To Cold Calling (In 5 Minutes) | Bite-Sized Tactics [not-audio_url] [/not-audio_url]

Duration: 5:55
Steal the minimum viable cold call script that top reps use: a tailored-permission opener that earns 30 seconds, a problem proposition (not a product pitch), and the Mr. Miyagi objection method that keeps defenses low an…
#489 - How to Turn 3 Cold Calls into 1 Meeting Every Time (Steal this script!) [not-audio_url] [/not-audio_url]

Duration: 22:24
šŸ“§ Cold Email Course: http://bit.ly/44K6jy3 ā˜Žļø Cold Call Course: https://bit.ly/4jqQ4w2 šŸ”® Discovery Course: https://bit.ly/4cQYaM8 šŸ› ļø Free Toolkits: http://bit.ly/4nZwvO5 — Unlock the cold call script that top reps use to…
#487 - 8 INSANE Sales Negotiation Stories You Won’t Believe Are True [not-audio_url] [/not-audio_url]

Duration: 34:14
šŸ“§ Cold Email Course: http://bit.ly/44K6jy3 ā˜Žļø Cold Call Course: https://bit.ly/4jqQ4w2 šŸ”® Discovery Course: https://bit.ly/4cQYaM8 šŸ› ļø Free Toolkits: http://bit.ly/4nZwvO5 In this episode, Armand and Nick break down 8 of t…