#527 - The Sales Process Elite Reps Use (And You Don’t)

#527 - The Sales Process Elite Reps Use (And You Don’t)

Author: Armand Farrokh & Nick Cegelski November 27, 2025 Duration: 21:07
Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass --- Deal velocity is a huge driver of win rates, which is why Armand and I partnered with the easy and effective CRM, Pipedrive, to film a 60 minute video masterclass that covers all of the different ways that you can drive velocity in each individual stage of your sales process. Literally, from opening call all the way to contract review, we documented our favorite tactics in this Pipedrive and 30MPC masterclass, which you can get for free right here: https://www.pipedrive.com/en/30mpc-masterclass --- Most reps think progress = meetings. Discovery, demo, proposal…❌ In this video, we break down why traditional sales stages like "Discovery → Demo → Power" are actually slowing your deals down — and what top AEs do instead to accelerate pipeline velocity. Learn the stage-based mindset, how to combine exit criteria, and stop wasting time with meetings that don't move the deal forward. ✅ You'll walk away knowing: * The 5 critical sales stages — and what *actually* matters in each * Why meeting ≠ progress (and what to track instead) * How to combine sales stages to close faster

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 100

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#531 - How to Scale Personalized Prospecting with Video (Even in SMB) [not-audio_url] [/not-audio_url]

Duration: 25:27
Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell interview, learn how to…
#530 - Negotiation Masterclass: Your Sales Commission Savior [not-audio_url] [/not-audio_url]

Duration: 40:03
December deals are different. Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies from his new book, Four…
#521 - The 7 Deadly Sales Negotiation Sins | Todd Caponi [not-audio_url] [/not-audio_url]

Duration: 28:41
Todd Caponi, bestselling author of The Transparency Sale and The Four Levers of Negotiation, breaks down the 7 Deadly Negotiation Sins that cost salespeople deals, margins, and trust. If you think discounting accelerates…