Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Author: JBM, James Mitra November 19, 2025 Duration: 44:59
Today’s 40 Minute Mentor is Shimona Mehta, CEO at F11 - the one-stop platform for digital advertising. Prior to joining F11, Shimona spent 6 years at Shopify, working across the Revenue function and becoming Managing Director of EMEA, where she built the rocketship commercial offering Shopify Plus from 0 to $1 billion.  It doesn’t take a lot of digging through Shimona’s CV or many conversations with her to see that the underlying drive to the great career she’s built is her passion for building high-performing teams.  In this candid live recording, we discuss the powerful lessons Shimona learned on scaling sustainably, and why humility, clarity and trust are the true accelerators of growth.  📚Episode Chapters: ➡️ Scaling Shopify Plus to $1B  [04:10]  ➡️ The biggest challenges of hyper-scale growth [07:00]  ➡️ How Shimona progressed so quickly at Shopify [13:20]  ➡️ Why choosing the right people opens every door [14:00]  ➡️ Why F11 and the art of taking over as CEO [19:10]  ➡️ A playbook for high-performing teams [32:00]  ➡️ Why diverse leadership teams win [37:30] 🔍 Find out more:  ✨ Connect with Shimona ✨ More about F11 ⭐ Enjoyed this episode? ⭐️Keep up to date with all our latest episodes by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review at https://ratethispodcast.com/40mm Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what a conversation with a truly groundbreaking founder or an elite performer actually sounds like? 40 Minute Mentor captures exactly that, offering intimate, structured dialogues designed to unpack the real journeys behind extraordinary success. Hosted by James Mitra, this podcast operates on a simple but powerful premise: profound insight doesn't require hours of your time. Each episode is a focused, forty-minute session with a different leader, from purpose-driven entrepreneurs building unique companies to Olympic athletes who have mastered their craft. The conversations move beyond theory, delving into the pivotal decisions, personal challenges, and practical lessons that have shaped their paths. You'll hear not just about their triumphs, but the resilience required during setbacks, providing a honest look at what building a brilliant career or venture genuinely entails. As one of the UK's prominent business podcasts, it serves as a direct source of mentorship, aiming to elevate ambitions by sharing these powerful career narratives. Tune in for a regular dose of inspiration and actionable wisdom, all within the span of a single commute or workout.
Author: Language: English Episodes: 100

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