Building a Unique Massage Therapy Brand: Amber Briggle

Building a Unique Massage Therapy Brand: Amber Briggle

Author: Marcylle Combs April 23, 2025 Duration: 32:54

Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits. Amber emphasizes the importance of self-care, mentorship, and community support, while also outlining her vision for the future of her franchise. The conversation concludes with reflections on past decisions and advice for young entrepreneurs.

Voted BEST Massage Studio 11 years in a row! Voted BEST Pain Management 2023 + 2024

Amber Briggle is the CEO of B-Well Enterprises, and the founder and owner of Soma Massage Therapy: a multi-award-winning business and the nation's most exciting new franchise opportunity! Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic!) a thriving massage therapy business and a promising new franchise brand.

Amber graduated massage school in 2004, moved around the world, and finally settled in the Dallas area in 2009. Within a short time, she had more massage clients than her hands could handle in a day, and she was regularly booked for weeks, if not months, in advance. For a while, Amber would refer those clients to other therapists in the area who had more availability in their schedules, but it wasn’t long before she realized that business would be more reliable and stable by referring those clients to another therapist “inhouse” instead. And an idea, and eventually a business, was born.

Because of Amber’s focus on “people first”, her small business took off quickly. Team members were loyal because of Amber’s approach to hiring, training, and staffing – leading to very little staff turnover, which in turn cultivated a very loyal client base! 

Amber's Book & Podcast Recommendations:

"Your New Life Blend" podcast with Shoshanna Hecht

"Mad Honey" by Jodi Picoult and Jenny Boylan

Get In Touch With Amber:www.mysomamassage.com

Facebook: /somadenton and /AmberBriggle

IG: @mysomamassage


Hosted by Marcylle Combs, 50% with Marcylle Combs is built on the belief that women's voices and leadership are essential to every conversation. This podcast moves beyond surface-level interviews to explore the full spectrum of a leader's life. In each episode, Marcylle sits down with a woman who is actively shaping her field and community, delving into the real texture of her journey. You'll hear about the pivotal moments that defined her path, the obstacles that reshaped her direction, and the hard-won insights gathered along the way. These are not just success stories; they are honest accounts of professional and personal evolution, offering tangible advice for anyone looking to lead. By focusing on this depth, the podcast creates a platform where the diverse and inspiring narratives of women from various backgrounds, industries, and sectors take center stage. Tuning into this podcast means gaining access to a repository of experience, a source of solidarity, and a clearer understanding of what it means to build a meaningful career and life. It’s where ambition meets reflection, and where listening feels like joining a candid, necessary dialogue about progress and purpose.
Author: Language: English Episodes: 100

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