Building a Unique Massage Therapy Brand: Amber Briggle

Building a Unique Massage Therapy Brand: Amber Briggle

Author: Marcylle Combs April 23, 2025 Duration: 32:54

Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits. Amber emphasizes the importance of self-care, mentorship, and community support, while also outlining her vision for the future of her franchise. The conversation concludes with reflections on past decisions and advice for young entrepreneurs.

Voted BEST Massage Studio 11 years in a row! Voted BEST Pain Management 2023 + 2024

Amber Briggle is the CEO of B-Well Enterprises, and the founder and owner of Soma Massage Therapy: a multi-award-winning business and the nation's most exciting new franchise opportunity! Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic!) a thriving massage therapy business and a promising new franchise brand.

Amber graduated massage school in 2004, moved around the world, and finally settled in the Dallas area in 2009. Within a short time, she had more massage clients than her hands could handle in a day, and she was regularly booked for weeks, if not months, in advance. For a while, Amber would refer those clients to other therapists in the area who had more availability in their schedules, but it wasn’t long before she realized that business would be more reliable and stable by referring those clients to another therapist “inhouse” instead. And an idea, and eventually a business, was born.

Because of Amber’s focus on “people first”, her small business took off quickly. Team members were loyal because of Amber’s approach to hiring, training, and staffing – leading to very little staff turnover, which in turn cultivated a very loyal client base! 

Amber's Book & Podcast Recommendations:

"Your New Life Blend" podcast with Shoshanna Hecht

"Mad Honey" by Jodi Picoult and Jenny Boylan

Get In Touch With Amber:www.mysomamassage.com

Facebook: /somadenton and /AmberBriggle

IG: @mysomamassage


Hosted by Marcylle Combs, 50% with Marcylle Combs is built on the belief that women's voices and leadership are essential to every conversation. This podcast moves beyond surface-level interviews to explore the full spectrum of a leader's life. In each episode, Marcylle sits down with a woman who is actively shaping her field and community, delving into the real texture of her journey. You'll hear about the pivotal moments that defined her path, the obstacles that reshaped her direction, and the hard-won insights gathered along the way. These are not just success stories; they are honest accounts of professional and personal evolution, offering tangible advice for anyone looking to lead. By focusing on this depth, the podcast creates a platform where the diverse and inspiring narratives of women from various backgrounds, industries, and sectors take center stage. Tuning into this podcast means gaining access to a repository of experience, a source of solidarity, and a clearer understanding of what it means to build a meaningful career and life. It’s where ambition meets reflection, and where listening feels like joining a candid, necessary dialogue about progress and purpose.
Author: Language: English Episodes: 100

50% with Marcylle Combs
Podcast Episodes
When We Support Each Other, We All Win: Stephanie Holcombe [not-audio_url] [/not-audio_url]

Duration: 41:49
Stephanie Holcombe serves as Senior Director of Events atMaxwell Leadership, where she has partnered strategically on events and experiences with both the for-profit and non-profits for the past decade. Previously, she h…
Overcoming Information Chaos: Danielle Reiff [not-audio_url] [/not-audio_url]

Duration: 41:49
Danielle M. Reiff is a writer, peacebuilder, and Baha'i. For 20 years, Danielle advanced democracy, human rights, and peace around the world as a diplomat with the U.S.Agency for International Development (USAID). She is…
Business is About People: Danielle Riddle [not-audio_url] [/not-audio_url]

Duration: 37:53
Danielle Riddle is a visionary leader in corporate travel, redefining executive travel management with a human-centered approach. As the Co-Founder and CEO ofInspired Travel Group, she leads a niche firm specializing in…
Courageous Conversations in Schools: Cynthia Rapaido [not-audio_url] [/not-audio_url]

Duration: 31:30
Dr. Cynthia Rapaido has over 30 years of experience in K-12education, having served as a high school principal, assistant principal, and teacher across various schools and districts in California. A researcher, coach, an…
Embracing the Dance of Life: Toyin Crandell [not-audio_url] [/not-audio_url]

Duration: 46:58
Toyin Crandell shares her inspiring journey from struggling with finances to becoming a successful entrepreneur and leader. She discusses the importance of identifying limiting beliefs, taking strategic action, and overc…
From TV Producer to Business Coach: Shannon Russell's Journey [not-audio_url] [/not-audio_url]

Duration: 30:01
Shannon Russell, a certified Career Transition/BusinessCoach, Author of Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life, and Host of the Second Act Success Career Podcast.Her mi…
Articulate Your Strengths: Lessons from Lisa Gibson [not-audio_url] [/not-audio_url]

Duration: 32:16
Lisa Gibson shares her unique journey from criminology to a successful career in communications. She discusses the importance of adaptability in the workplace, especially during times of change, and offers insights into…
Mission to Empower Armenia: Bree Carriglio [not-audio_url] [/not-audio_url]

Duration: 29:21
Bree Carriglio shares her transformative journey from a successful corporate career in marketing to her current role as the executive director of a nonprofit organization focused on empowering vulnerable populations in A…