Building Authentic Brands and Audience Loyalty: Alma Derricks

Building Authentic Brands and Audience Loyalty: Alma Derricks

Author: Marcylle Combs August 12, 2026 Duration: 39:33

Alma Derricks shares her extensive experience in media, branding, and innovation, discussing the importance of understanding audiences, balancing technology with human skills, and fostering innovation through dialogue. She reflects on her international experiences, the evolution of the internet, and the power of authentic engagement.

Alma Derricks is a growth strategist, innovation expert, and founder of the award-winning consultancy REV, where she helps organizations navigate reinvention, accelerate growth, and build new brands and businesses. Throughout her career, she has advised global organizations on strategy and innovation, served as a Strategy Partner at Deloitte, and led commercial operations for Cirque du Soleil. Alma is also the co-creator of IGNITE, a leadership masterclass focused on communication, influence, and executive presence. A sought-after speaker at events including Adobe Summit and CES, she is passionate about helping leaders see disruption as an opportunity to create extraordinary growth.Get In Touch with Alma:Alma Derricks on LinkedIn


Hosted by Marcylle Combs, 50% with Marcylle Combs is built on the belief that women's voices and leadership are essential to every conversation. This podcast moves beyond surface-level interviews to explore the full spectrum of a leader's life. In each episode, Marcylle sits down with a woman who is actively shaping her field and community, delving into the real texture of her journey. You'll hear about the pivotal moments that defined her path, the obstacles that reshaped her direction, and the hard-won insights gathered along the way. These are not just success stories; they are honest accounts of professional and personal evolution, offering tangible advice for anyone looking to lead. By focusing on this depth, the podcast creates a platform where the diverse and inspiring narratives of women from various backgrounds, industries, and sectors take center stage. Tuning into this podcast means gaining access to a repository of experience, a source of solidarity, and a clearer understanding of what it means to build a meaningful career and life. It’s where ambition meets reflection, and where listening feels like joining a candid, necessary dialogue about progress and purpose.
Author: Language: English Episodes: 50

50% with Marcylle Combs: Women in Leadership
Podcast Episodes
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Duration: 16:07
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