Know your WHO

Know your WHO

Author: James Thorne December 18, 2019 Duration: 1:36
60 Seconds with Jame and Chris: A Quirk Podcast
Business

Who is your client and your demographic? Knowing who you're targeting will help you frame how you build your business. Once you know this information you can ask specific questions to ensure they're a good fit for your business.


Ever feel like you need a shot of clarity for your workday, but don't have time for a long lecture? That’s the space where 60 Seconds with Jame and Chris: A Quirk Podcast lives. Hosted by James Thorne, this daily series cuts through the noise with a single, focused idea delivered in about a minute. You’ll hear concise thoughts that touch on the interconnected worlds of marketing, broader business strategy, and the practical realities of professional life. The pace is deliberate-these aren't rushed tips, but compact reflections designed to stick with you. Tuning in from Monday to Friday offers a consistent rhythm, a brief pause to reset your thinking or spark a new approach. It’s a podcast built for efficiency, believing that a meaningful insight doesn’t need an hour to land. The "quirk" in the title hints at their perspective: solutions and observations that might be slightly off the beaten path. Think of it as a daily check-in with a colleague who has a knack for distilling what matters, leaving you with just one thing to consider before you move on with your day.
Author: Language: English Episodes: 100

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60 Seconds with Jame and Chris: A Quirk Podcast
Podcast Episodes
Working Remotely Benefits you and your customer [not-audio_url] [/not-audio_url]

Duration: 1:34
Evaluate where your business is and what it requires to promote your product or service, and consider cutting back on unnecessary costs like an office space to ultimately benefit your clients
Building a business without burnout [not-audio_url] [/not-audio_url]

Duration: 1:29
Working remotely has multiple benefits, some of which include not paying for an office space, allowing freedom for yourself and your team, focusing your time on your product without neglecting your family and friends.
Culture of employees working remotely [not-audio_url] [/not-audio_url]

Duration: 1:31
We're building a business of employees working remotely to create space without having overhead of office space, allowing us to efficiently grow our business and allow our employees freedom.
Having trouble explaining all the ways you can help your customer? [not-audio_url] [/not-audio_url]

Duration: 1:32
How can your business help your client with their specific need? Give the customer enough information on how you can solve their problem, allowing them to engage by asking questions, to provide clarity for them on their…
Gimmicks vs. adding value [not-audio_url] [/not-audio_url]

Duration: 1:36
"So many times, companies are tempted to do things that aren't part of their culture or being something they're not." Don't stray from who you are to try to win customers. Stay true to who you are and your culture.
Where are the rewards for the ones actually helping? [not-audio_url] [/not-audio_url]

Duration: 1:30
"What happened to the days where advertising agencies help people grow and make more money?" We get so caught up in how everything looks that we don't focus on growing our business.
A big myth about website design [not-audio_url] [/not-audio_url]

Duration: 1:30
Believe it or not, website design is not important as important as what your website says. The key is simplifying what your website says to draw people in to your product or service.
Clear, not clever marketing [not-audio_url] [/not-audio_url]

Duration: 1:36
Clarity in your message should be a priority. If your messaging isn't clear you will lose business and opportunity.
The disconnect between charities and donors [not-audio_url] [/not-audio_url]

Duration: 1:30
In charities, it's easy to get so caught up in what you're doing that donors become unclear on how they're making an impact. By reframing messaging so donors know how they're making a difference in the world.

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