Joshua Baraka on East Africa's Takeover, the Decline of Afrobeats & AI in Music

Joshua Baraka on East Africa's Takeover, the Decline of Afrobeats & AI in Music

Author: Joey Akan/OkayAfrica April 24, 2026 Duration: 1:11:45
Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African music can mean on a world stage. In this conversation with Joey Akan, Baraka goes beyond the geography debate. He breaks down the philosophical divide between East and West African music cultures, why he believes Afrobeats is showing signs of decline, and what it means to make art in an era when AI can replicate the sound but not the soul. He also speaks candidly about the industry's obsession with numbers over artistry, navigating social media scrutiny, and why this moment in African music history demands more from its creators. That live-first culture shapes his skepticism of AI's ceiling in music too. You can generate a track. You can't accumulate the human experience that makes a performance land.  Joshua discusses: The realities of breaking out from a non-dominant market in African music The importance of identity in a globalized industry, How young artists are redefining what Afrobeats can sound like. Navigating early success, trusting your creative instincts, and building a career that travels beyond borders. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Joshua Baraka Instagram:  itsjoshuabaraka Tik Tok: itsjoshuabaraka Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 69

Afrobeats Intelligence
Podcast Episodes
Ladipoe: What Stayed the Same in Afrobeats, Rap Beef, & New Album [not-audio_url] [/not-audio_url]

Duration: 1:21:20
In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre. Known…
Kcee on The Limpopo Anthem & Ojapiano [not-audio_url] [/not-audio_url]

Duration: 1:10:40
From the gritty streets of Ajegunle in Lagos, where he once dreamed of a football career, to winning the Star Quest talent show with his duo KC Presh in 2002, Kcee has spent over two decades shaping the sound of Nigerian…
Aniko on Revolutionizing Nigeria's Rave and House Music Scene [not-audio_url] [/not-audio_url]

Duration: 1:09:06
In this episode of Afrobeats Intelligence, Joey Akan sits down with rising DJ and cultural curator Aniko, one of the key figures shaping Lagos’ growing electronic music and rave scene. Known for her bi-monthly Group Ther…
Sarz talks Global Success, Making Pop hits, and Cultural Ownership [not-audio_url] [/not-audio_url]

Duration: 1:19:21
In this season opener, Joey Akan sits down with the legendary, award-winning producer Sarz for an unfiltered deep dive into the mechanics of a hit record and the evolving DNA of African sound. This episode of Afrobeats I…
Afrobeats Intelligence Returns with Season 5 Today! [not-audio_url] [/not-audio_url]

Duration: 2:18
Hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence Season 5 dives deeper into the stories, systems, and sonic architecture shaping Afrobeats’ global takeover. Featuring convers…