Joshua Baraka on East Africa's Takeover, the Decline of Afrobeats & AI in Music

Joshua Baraka on East Africa's Takeover, the Decline of Afrobeats & AI in Music

Author: Joey Akan/OkayAfrica April 24, 2026 Duration: 1:11:45
Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African music can mean on a world stage. In this conversation with Joey Akan, Baraka goes beyond the geography debate. He breaks down the philosophical divide between East and West African music cultures, why he believes Afrobeats is showing signs of decline, and what it means to make art in an era when AI can replicate the sound but not the soul. He also speaks candidly about the industry's obsession with numbers over artistry, navigating social media scrutiny, and why this moment in African music history demands more from its creators. That live-first culture shapes his skepticism of AI's ceiling in music too. You can generate a track. You can't accumulate the human experience that makes a performance land.  Joshua discusses: The realities of breaking out from a non-dominant market in African music The importance of identity in a globalized industry, How young artists are redefining what Afrobeats can sound like. Navigating early success, trusting your creative instincts, and building a career that travels beyond borders. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Joshua Baraka Instagram:  itsjoshuabaraka Tik Tok: itsjoshuabaraka Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 50

Afrobeats Intelligence
Podcast Episodes
S3E15: Wizard Chan - The Big Masquerade [not-audio_url] [/not-audio_url]

Duration: 1:28:59
In this special episode of Afrobeats Intelligence, Joey Akan sits down with the enigmatic Wizard Chan, the Afro-Teme and reggae sensation whose soulful sound has captured hearts worldwide. From Okrika in Rivers State to…
S3E14: CKay's EMOTIONS – Love, Loss, and Highlife [not-audio_url] [/not-audio_url]

Duration: 1:11:31
In this episode of Afrobeats Intelligence, Joey sits down with Nigerian Afrobeats superstar CKay as he takes us through the journey behind his new album, EMOTIONS. Popularly known for breaking global barriers with his 20…
S3E13: Smada - The Redemption Party [not-audio_url] [/not-audio_url]

Duration: 58:07
In Episode 13 of Season 3 of Afrobeats Intelligence, Smada, the 22-year-old artist and creative force, shares his remarkable journey in a candid conversation. At just 19, Smada launched What the F**k Lagos, a party serie…
S3E12: Kold AF - From Law School to Afrofrusion [not-audio_url] [/not-audio_url]

Duration: 1:02:29
In this episode of Afrobeats Intelligence, Kold AF, one of the most exciting new voices in the AfroFusion scene, takes center stage. Known for her unique blend of AfroFusion with Reggae, Dancehall, Soul, R&B, and Afrobea…
S3E11: Llona - How To Make ‘Homeless’ Music [not-audio_url] [/not-audio_url]

Duration: 1:31:31
In this episode of Afrobeats Intelligence, Joey Akan chats with Llona, the rising artist whose music feels like a mushy hug on a sour day. Llona opens up about his evolution from 2Classic to Llona, a journey that began o…
S3E10: Qing Madi - Rising Rhythms, Guided by Grace [not-audio_url] [/not-audio_url]

Duration: 54:05
On this episode of Afrobeats Intelligence, Qing Madi steps into the spotlight with a fresh perspective that’s turning heads in the Afrobeats scene. At just 17, she made waves with her breakout hit “Ole,” and now she’s he…
S3E9: Louddaaa: Beats, Hits & Ayra Star [not-audio_url] [/not-audio_url]

Duration: 1:00:53
Step into the studio with Louddaaa, the producer behind some of Afrobeats’ biggest tracks, on this episode of Afrobeats Intelligence. Louddaaa joins Joey Akan, sponsored by oraimo, to talk about his journey from Lagos to…
S3E7: Harmony 'H-Money' Samuels - Crafting Global Hits [not-audio_url] [/not-audio_url]

Duration: 1:15:30
From the streets of London to the palm-lined avenues of California, Harmony ‘H-Money’ Samuels has lived a life in sound. He’s a man who has seen it all: a Grammy-nominated producer who has shaped the sonic landscapes of…
Lost Files E04: NSG [not-audio_url] [/not-audio_url]

Duration: 1:00:41
NSG is a British afroswing collective from Hackney East London. The group consists of Six members: OGD, Kruddz, Mojo, Dope, Papii Abz, and Mxjib. Their latest album, "Area Boyz," is out now. This is a public episode. If…