S3E17: Tee-Y Mix - How To Break Street Artists The Dapper Way

S3E17: Tee-Y Mix - How To Break Street Artists The Dapper Way

Author: Joey Akan/OkayAfrica December 28, 2024 Duration: 1:35:19
In this episode, we sit down with Tee-Y Mix, legendary music producer turned Executive Vice President at Dapper Entertainment, for an in-depth conversation about his journey and his mission to reshape Nigeria's music scene. Known for producing timeless hits, Tee-Y Mix now stands at the forefront of breaking new talent from Nigeria's streets, helping artists like Shallipopi and Seyi Vibez rise to prominence. Tee-Y Mix shares the philosophy driving Dapper Entertainment—a company dedicated to uncovering and nurturing street artists who reflect the raw, unfiltered energy of Nigeria’s vibrant music culture. From identifying unique sounds to creating artist development strategies, he explains how Dapper Entertainment has become a hub for the country’s most exciting new acts. We dive into the meteoric rise of Shallipopi, an artist whose catchy lyrics and street charisma have made him a household name. Tee-Y Mix unpacks the formula for his breakout success and how the label tailored its approach to elevate his music. Seyi Vibez also takes center stage as Tee-Y Mix discusses the importance of authenticity and storytelling in connecting with fans. Beyond breaking records, Tee-Y Mix reveals the intricacies of signing and developing artists from Nigeria’s streets, highlighting the challenges and triumphs that come with turning raw talent into global stars. Whether you’re a fan of Nigerian music, an aspiring artist, or simply curious about the mechanics of the music industry, this episode is a masterclass in artistry, strategy, and passion. Tune in for a behind-the-scenes look at the evolution of Afrobeats and the visionary leadership shaping its future. __Season 3, Episode 17. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter:https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast:https://afrobeatsintelligence.podlink... SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 50

Afrobeats Intelligence
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