S3E17: Tee-Y Mix - How To Break Street Artists The Dapper Way

S3E17: Tee-Y Mix - How To Break Street Artists The Dapper Way

Author: Joey Akan/OkayAfrica December 28, 2024 Duration: 1:35:19
In this episode, we sit down with Tee-Y Mix, legendary music producer turned Executive Vice President at Dapper Entertainment, for an in-depth conversation about his journey and his mission to reshape Nigeria's music scene. Known for producing timeless hits, Tee-Y Mix now stands at the forefront of breaking new talent from Nigeria's streets, helping artists like Shallipopi and Seyi Vibez rise to prominence. Tee-Y Mix shares the philosophy driving Dapper Entertainment—a company dedicated to uncovering and nurturing street artists who reflect the raw, unfiltered energy of Nigeria’s vibrant music culture. From identifying unique sounds to creating artist development strategies, he explains how Dapper Entertainment has become a hub for the country’s most exciting new acts. We dive into the meteoric rise of Shallipopi, an artist whose catchy lyrics and street charisma have made him a household name. Tee-Y Mix unpacks the formula for his breakout success and how the label tailored its approach to elevate his music. Seyi Vibez also takes center stage as Tee-Y Mix discusses the importance of authenticity and storytelling in connecting with fans. Beyond breaking records, Tee-Y Mix reveals the intricacies of signing and developing artists from Nigeria’s streets, highlighting the challenges and triumphs that come with turning raw talent into global stars. Whether you’re a fan of Nigerian music, an aspiring artist, or simply curious about the mechanics of the music industry, this episode is a masterclass in artistry, strategy, and passion. Tune in for a behind-the-scenes look at the evolution of Afrobeats and the visionary leadership shaping its future. __Season 3, Episode 17. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter:https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast:https://afrobeatsintelligence.podlink... SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 50

Afrobeats Intelligence
Podcast Episodes
Lost Files E03: Timi Dakolo [not-audio_url] [/not-audio_url]

Duration: 1:09:42
Timi Dakolo is a Nigerian singer, songwriter, and music producer. He emerged winner of the inaugural season of Idols West Africa in 2007. Accompanying his victory was a recording contract with Sony BMG, in addition to ot…
Lost Files E1: Abdul Quam Tadese [not-audio_url] [/not-audio_url]

Duration: 1:00:53
Abdul Quam Tadese is a multi-faceted musician, culture entrepreneur and philanthropist. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsi…
S3E6: Oxlade — How To Deal With Adversity [not-audio_url] [/not-audio_url]

Duration: 42:25
Oxlade, is a Nigerian singer and songwriter signed to Troniq Music, Epic Records in France, and Columbia Records in the UK. This is a public episode. If you would like to discuss this with other subscribers or get access…
S3E5: Joeboy — How To Move On [not-audio_url] [/not-audio_url]

Duration: 1:03:46
Joeboy is a Nigerian singer and songwriter who was discovered by Mr Eazi and signed in 2017. After four projects and a world of hit records, he finally has his career in his hands. Here he tells Joey Akan about his entir…
S3E4: Steve Stoute — Independent Afrobeats To The World [not-audio_url] [/not-audio_url]

Duration: 31:44
Steve Stoute is an American businessman and record executive. The founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of…
S3E3: Blaqbonez — Emeka Must Shine [not-audio_url] [/not-audio_url]

Duration: 1:22:44
Blaqbonez, is a Nigerian rapper signed to Chocolate City. highly regarded for his distinct rap style as, well as his creative ingenuity, his latest album, "Emeka Must Shine," is out now. This is a public episode. If you…
S3E2: Mr Eazi — African Music Business Genius [not-audio_url] [/not-audio_url]

Duration: 1:35:42
Mr Eazi is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns. His latest…
S3E1: Shallipopi — How To Own An Afrobeats Planet (Pluto) [not-audio_url] [/not-audio_url]

Duration: 1:10:53
Crown Uzama, known professionally as Shallipopi, is a Nigerian rapper, singer and songwriter. He gained mainstream attention with the release of "Obapluto" in 2023. Shallipopi is signed to Dvpper Music Distribution, a Ni…
#S2E11: Tempoe — How To Make Global Afrobeats Hits [not-audio_url] [/not-audio_url]

Duration: 1:36:43
Tempoe is a Nigerian record producer, DJ, singer and songwriter. Born in Lagos, Nigeria, Tempoe is popularly known for the tag "MÄD!,"in all of his music productions. His production of Ckay's breakout hit, "Love Nwantiti…