Timaya Talks Record Deals & Music Business

Timaya Talks Record Deals & Music Business

Author: Joey Akan/OkayAfrica May 16, 2025 Duration: 1:01:51
“The Money…” In this electrifying episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian music icon Timaya, the “Egberi Papa 1 of Bayelsa.” From dancehall-infused Afrobeats anthems like “Dem Mama” to global hits, Timaya’s journey is a masterclass in grit and innovation. This candid conversation traces his rise from Port Harcourt’s streets to Lagos’ spotlight and beyond. Timaya kicks off with his deep ties to Bayelsa and his annual Timaya Day concert (0:00–7:00), then breaks down the evolution of Nigerian music eras, from recording challenges to resource access (7:48–11:20). He shares his origin story, revealing why music was his only hustle in Port Harcourt (11:29–21:13), and details his bold crossover to Lagos (17:53–34:40), including his first N500k deal (22:47–28:20) and self-promotion as a backup singer (18:07–19:53). Hear how he coined “Timaya Don Blow” after his second album deal (31:25–34:13). Timaya reflects on his controversial eras, from bold moves to the Empress Njama car saga (38:50–42:45), his Caribbean exploits (43:30–51:50), and Afrobeats’ global takeover (52:00–56:38). He wraps with a raw take on money as his drive, revealing the $100k cost of producing a song (57:24–58:25). Join Joey Akan and Timaya for a no-holds-barred dive into resilience, reinvention, and the pulse of Afrobeats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 69

Afrobeats Intelligence
Podcast Episodes
Ladipoe: What Stayed the Same in Afrobeats, Rap Beef, & New Album [not-audio_url] [/not-audio_url]

Duration: 1:21:20
In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre. Known…
Kcee on The Limpopo Anthem & Ojapiano [not-audio_url] [/not-audio_url]

Duration: 1:10:40
From the gritty streets of Ajegunle in Lagos, where he once dreamed of a football career, to winning the Star Quest talent show with his duo KC Presh in 2002, Kcee has spent over two decades shaping the sound of Nigerian…
Aniko on Revolutionizing Nigeria's Rave and House Music Scene [not-audio_url] [/not-audio_url]

Duration: 1:09:06
In this episode of Afrobeats Intelligence, Joey Akan sits down with rising DJ and cultural curator Aniko, one of the key figures shaping Lagos’ growing electronic music and rave scene. Known for her bi-monthly Group Ther…
Sarz talks Global Success, Making Pop hits, and Cultural Ownership [not-audio_url] [/not-audio_url]

Duration: 1:19:21
In this season opener, Joey Akan sits down with the legendary, award-winning producer Sarz for an unfiltered deep dive into the mechanics of a hit record and the evolving DNA of African sound. This episode of Afrobeats I…
Afrobeats Intelligence Returns with Season 5 Today! [not-audio_url] [/not-audio_url]

Duration: 2:18
Hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence Season 5 dives deeper into the stories, systems, and sonic architecture shaping Afrobeats’ global takeover. Featuring convers…