Timaya Talks Record Deals & Music Business

Timaya Talks Record Deals & Music Business

Author: Joey Akan/OkayAfrica May 16, 2025 Duration: 1:01:51
“The Money…” In this electrifying episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian music icon Timaya, the “Egberi Papa 1 of Bayelsa.” From dancehall-infused Afrobeats anthems like “Dem Mama” to global hits, Timaya’s journey is a masterclass in grit and innovation. This candid conversation traces his rise from Port Harcourt’s streets to Lagos’ spotlight and beyond. Timaya kicks off with his deep ties to Bayelsa and his annual Timaya Day concert (0:00–7:00), then breaks down the evolution of Nigerian music eras, from recording challenges to resource access (7:48–11:20). He shares his origin story, revealing why music was his only hustle in Port Harcourt (11:29–21:13), and details his bold crossover to Lagos (17:53–34:40), including his first N500k deal (22:47–28:20) and self-promotion as a backup singer (18:07–19:53). Hear how he coined “Timaya Don Blow” after his second album deal (31:25–34:13). Timaya reflects on his controversial eras, from bold moves to the Empress Njama car saga (38:50–42:45), his Caribbean exploits (43:30–51:50), and Afrobeats’ global takeover (52:00–56:38). He wraps with a raw take on money as his drive, revealing the $100k cost of producing a song (57:24–58:25). Join Joey Akan and Timaya for a no-holds-barred dive into resilience, reinvention, and the pulse of Afrobeats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 50

Afrobeats Intelligence
Podcast Episodes
S3E15: Wizard Chan - The Big Masquerade [not-audio_url] [/not-audio_url]

Duration: 1:28:59
In this special episode of Afrobeats Intelligence, Joey Akan sits down with the enigmatic Wizard Chan, the Afro-Teme and reggae sensation whose soulful sound has captured hearts worldwide. From Okrika in Rivers State to…
S3E14: CKay's EMOTIONS – Love, Loss, and Highlife [not-audio_url] [/not-audio_url]

Duration: 1:11:31
In this episode of Afrobeats Intelligence, Joey sits down with Nigerian Afrobeats superstar CKay as he takes us through the journey behind his new album, EMOTIONS. Popularly known for breaking global barriers with his 20…
S3E13: Smada - The Redemption Party [not-audio_url] [/not-audio_url]

Duration: 58:07
In Episode 13 of Season 3 of Afrobeats Intelligence, Smada, the 22-year-old artist and creative force, shares his remarkable journey in a candid conversation. At just 19, Smada launched What the F**k Lagos, a party serie…
S3E12: Kold AF - From Law School to Afrofrusion [not-audio_url] [/not-audio_url]

Duration: 1:02:29
In this episode of Afrobeats Intelligence, Kold AF, one of the most exciting new voices in the AfroFusion scene, takes center stage. Known for her unique blend of AfroFusion with Reggae, Dancehall, Soul, R&B, and Afrobea…
S3E11: Llona - How To Make ‘Homeless’ Music [not-audio_url] [/not-audio_url]

Duration: 1:31:31
In this episode of Afrobeats Intelligence, Joey Akan chats with Llona, the rising artist whose music feels like a mushy hug on a sour day. Llona opens up about his evolution from 2Classic to Llona, a journey that began o…
S3E10: Qing Madi - Rising Rhythms, Guided by Grace [not-audio_url] [/not-audio_url]

Duration: 54:05
On this episode of Afrobeats Intelligence, Qing Madi steps into the spotlight with a fresh perspective that’s turning heads in the Afrobeats scene. At just 17, she made waves with her breakout hit “Ole,” and now she’s he…
S3E9: Louddaaa: Beats, Hits & Ayra Star [not-audio_url] [/not-audio_url]

Duration: 1:00:53
Step into the studio with Louddaaa, the producer behind some of Afrobeats’ biggest tracks, on this episode of Afrobeats Intelligence. Louddaaa joins Joey Akan, sponsored by oraimo, to talk about his journey from Lagos to…
S3E7: Harmony 'H-Money' Samuels - Crafting Global Hits [not-audio_url] [/not-audio_url]

Duration: 1:15:30
From the streets of London to the palm-lined avenues of California, Harmony ‘H-Money’ Samuels has lived a life in sound. He’s a man who has seen it all: a Grammy-nominated producer who has shaped the sonic landscapes of…
Lost Files E04: NSG [not-audio_url] [/not-audio_url]

Duration: 1:00:41
NSG is a British afroswing collective from Hackney East London. The group consists of Six members: OGD, Kruddz, Mojo, Dope, Papii Abz, and Mxjib. Their latest album, "Area Boyz," is out now. This is a public episode. If…