#116: Turning Weird User Actions into Big Wins with Gojko Adzic

What do lizards have to do with product growth? In this episode, Gojko Adzic reveals how unusual user behaviors can unlock massive opportunities for product innovation. Discover the four steps to mastering "Lizard Optimization" and learn how you can turn strange user actions into game-changing insights. Overview In this episode of the Agile Mentors Podcast, host Brian Milner chats with Gojko Adzic about his new book, Lizard Optimization. Gojko explains the concept of finding product growth signals in strange user behaviors, sharing examples where unexpected user actions led to product breakthroughs. He outlines a four-step process for optimizing products by learning, zeroing in, removing obstacles, and double-checking. Gojko also discusses helpful tools like session recorders and observability tools that can enhance product development by uncovering and addressing unique user behaviors. References and resources mentioned in the show: Gojko Adzic 50% OFF Lizard Optimization by Gojko Adzic Mismatch: How Inclusion Shapes Design by Kat Holmes Trustworthy Online Experiments by Ron Kohavi Advanced Certified Scrum Product Owner® Subscribe to the Agile Mentors Podcast Join the Agile Mentors Community Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Gojko Adzic is an award-winning software consultant and author, specializing in agile and lean quality improvement, with expertise in impact mapping, agile testing, and behavior-driven development. A frequent speaker at global software conferences, Gojko is also a co-creator of MindMup and Narakeet, and has helped companies worldwide enhance their software delivery, from large financial institutions to innovative startups. Auto-generated Transcript: Brian (00:00) Welcome in Agile Mentors. We're back for another episode of the Agile Mentors podcast. I'm with you as always, Brian Milner. And today, very special guest we have with us. have Mr. Goiko Atshich with us. I hope I said that correctly. Did I say it correctly? Close enough. Okay. Well, welcome in, Goiko. Glad to have you here. Gojko (00:15) Close enough, close enough. Brian (00:21) Very, very, very happy to have Goiko with us. If you're not familiar with Goiko's name, you probably are familiar with some of his work. One of the things I was telling him that we teach in our advanced product owner class every time is impact mapping, which is a tool that Goiko has written about and kind of come up with on his own as well. Gojko (00:21) Thank you very much for inviting me. Brian (00:47) But today we're having him on because he has a new book coming out called Lizard Optimization, Unlock Product Growth by Engaging Long Tail Users. And I really wanted to talk to him about that and help him explain, have him explain to us a little bit about this idea, this new concept that his new book is about. So, Goiko, let's talk about it. Lizard Optimization, in a nutshell, what do you mean by that? What is it? Gojko (01:14) We're going to jump into that, but I just need to correct one of the things you said. I think it's very, very important. You said I came up with impact mapping and I didn't. I just wrote a popular book about that. And it's very important to credit people who actually came up with that. It's kind of the in -use design agency in Sweden. And I think, you know, they should get the credit for it. I litera