"I sell very expensive high-tech shovels to people in a gold rush..."

"I sell very expensive high-tech shovels to people in a gold rush..."

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners March 6, 2025 Duration: 46:40

The One Percent Club doors are NOW OPEN for our March 2025 intake. Find out more (and apply to join) here, before the doors close on Monday, March 31st.

In this episode of the Ambitious Lifestyle Business Podcast, One Percenter Ben Proudlove shares his journey of founding Merrow Scientific, a company specialising in high-end scientific instruments.

He discusses the unique niche his business occupies, the challenges he faced transitioning from a scientist to an entrepreneur, and the valuable lessons learned over 21 years in business. Additionally, Ben explores the role of philosophy in guiding his business decisions and personal growth, emphasizing the importance of adaptability and judgment in navigating the complexities of entrepreneurship.

In this conversation, Ben shares insights from his 21-year journey in business, emphasising the importance of stoic philosophy, mindset, and process in navigating challenges. He discusses personal experiences, the significance of coaching and understanding individual motivations, and the intersection of sports and business. The conversation highlights the need for reflection on achievements and the driving 'why' behind their work, ultimately defining what an ambitious lifestyle business looks like.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
One Percent Club Doors Are NOW OPEN [not-audio_url] [/not-audio_url]

Duration: 2:19
Hey, it's John here – and I've got some BIG news for you. 🚀 Right now, the doors to the One Percent Club are OPEN for our March intake! 🎉 If you're a small business owner looking for consistent, sustainable growth – with…
36 ways you could improve your business THIS WEEK [not-audio_url] [/not-audio_url]

Duration: 5:32
Improving your business by just 1% every week is the path to steady, sustainable growth that lasts. In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Busine…
What if EVERYTHING Went Pete Tong? [not-audio_url] [/not-audio_url]

Duration: 4:55
We all set big goals, and then dream about how brilliant life will be when we hit them. But how often do we consider what life will be like if we DON'T achieve them? In today's short episode of the Ambitious Lifestyle Bu…
The Best Client You've EVER Had [not-audio_url] [/not-audio_url]

Duration: 5:14
Are you a financial advisor who hasn't got an ISA? An accountant who misses the tax deadline for your own self assessment? A builder with a half-finished kitchen at home? Well then, today's short episode of the Ambitious…
"I'm the best at every thing, but can't do EVERYTHING..." [not-audio_url] [/not-audio_url]

Duration: 48:15
In this episode of the Ambitious Lifestyle Business Podcast, John and Jason interview One Percenter Simon Fisher, who describes himself as "that property guy from Torbay who loves networking, travelling, sport & business…
Are YOU a fish out of water? 🐠 [not-audio_url] [/not-audio_url]

Duration: 5:26
I got a new fish tank recently. It's three times the size of my old one, and full of REAL plants, soil, sand etc. In today's solo episode of the Ambitious Lifestyle Business podcast, I explain what happened when I introd…
8 hours, 48 minutes and 38 seconds [not-audio_url] [/not-audio_url]

Duration: 4:44
December 20th 2024 was the shortest day. From here on in, it's constant, never-ending improvement. Marginal gains every day, gaining an extra minute in the morning, and/or a minute in the evening. No noticeable differenc…
John does some amateur psychology... [not-audio_url] [/not-audio_url]

Duration: 6:51
Summary In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of…
Which is best? Inbound or Outbound Marketing? [not-audio_url] [/not-audio_url]

Duration: 6:06
Is your Marketing strategy primarily inbound, or outbound? Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this i…
The ONE thing to achieve in 2025... [not-audio_url] [/not-audio_url]

Duration: 5:26
Every year in the One Percent Club, John and Jason ask One Percenters to start the year by pondering TWO questions: What's the ONE thing you want to acheive in 2025? What's the SYSTEM that's going to get you there? This…