ChatGPT and Whisper API, Cohere Summarisation, New Ethical AI Not-for-Profit

ChatGPT and Whisper API, Cohere Summarisation, New Ethical AI Not-for-Profit

Author: Paul Avery and Martin Broadhurst March 6, 2023 Duration: 45:21

Introduction

This week's episode covers the latest trends, tips, and tools in artificial intelligence marketing, including the release of ChatGPT and Whisper APIs at reduced cost, Cohere's summary tool, AWS's partnership with HuggingFace, and the formation of a not-for-profit lab focusing on ethics in AI. The featured tool of the episode is MarketMuse.

Story 1: OpenAI Releases ChatGPT and Whisper APIs at Reduced Cost

OpenAI has released ChatGPT and Whisper APIs, allowing developers to integrate these tools into their stacks. ChatGPT, with its user-friendly interface, has become popular, and the reduced cost makes these tools more accessible. Whisper, a transcription tool, can be used alongside ChatGPT for app development.

Story 2: Cohere's Summary Tool Offers Accurate, Aggressive Summarization

Cohere, a large language model for content production, introduced a new summarization tool with a character limit of up to 50,000. In a test run, the tool provided an accurate yet aggressively condensed summary of a marketing AI study.

Story 3: AWS Partners with HuggingFace for Open Source Models

AWS has formed a partnership with HuggingFace to make open-source models available to developers through their cloud service. This partnership increases competition in the market and reduces reliance on single-source points.

Story 4: Not-for-Profit Lab Focuses on Ethics in AI

Canva, HuggingFace, and Stability AI have collaborated to create a not-for-profit AI research lab emphasizing ethics in AI. With slow government regulation, companies should take steps towards ethical AI use themselves. The Marketing AI Institute has released a Creative Commons licensed manifesto to help organizations implement an AI usage framework.

Tool of the Week: MarketMuse

This episode features MarketMuse, an AI-driven tool designed to assist marketers in staying up to date with AI advances for marketing purposes.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
OpenAI's 'Code Red' and the AIO Best-Of Listicle Hack [not-audio_url] [/not-audio_url]

Duration: 51:48
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.This week, we analyse OpenAI's scramble to compete after Google's Gemi…
Model Wars, AI Ads, and Adobe's $2 Billion Bet on Search [not-audio_url] [/not-audio_url]

Duration: 1:18:09
Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise.This week saw an unprecedented flurry of…
AI Agents, $100 Billion Quarters, and Five Futures for Marketing [not-audio_url] [/not-audio_url]

Duration: 59:09
What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads.In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into s…
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…