Google's Legal Shield for AI, Skyscanner's AI-Driven Travel, Risks in Fine-Tuning AI, CEO's Growing Trust in AI, UK's AI Reality Check, ElevenLabs' Dubbing AI, OpenAI's Value Shift

Google's Legal Shield for AI, Skyscanner's AI-Driven Travel, Risks in Fine-Tuning AI, CEO's Growing Trust in AI, UK's AI Reality Check, ElevenLabs' Dubbing AI, OpenAI's Value Shift

Author: Paul Avery and Martin Broadhurst October 17, 2023 Duration: 1:11:37

Google Offers Legal Cover for Generative AI Users

Google introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.

Skyscanner’s Generative AI for Travel Discovery

Skyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT.

The Risks of Fine-Tuning Generative AI Models

New research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses.

CEO Appetite for AI: From Skepticism to Strategic Integration

A recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector.

UK's Generative AI Ambitions: A Reality Check

Cambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths.

ElevenLabs' AI Dubbing Feature

ElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse.

OpenAI's Shifting Core Values

OpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity.

Interview: Oliva Gambelin, Founder of Ethical Intelligence

Olivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
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