How do you handle two target markets for different services?

How do you handle two target markets for different services?

Author: Jason Resnick April 9, 2018 Duration: 7:38
It is natural as a freelancer to want to look down the road of another path. Catering to 2 target markets is not easy, especially if they are vastly different. If you are building a product, course, writing a book, whatever that thing is alongside your services, it's not uncommon to feel overwhelmed. It’s definitely hard and something that I do struggle with. The biggest thing to do is remained focus on the tasks at hand. It’s too easy to get overwhelmed or get off the rails with the shiny objects. Setting goals and knowing what those incremental steps to achieve those goals help greatly. A lot of it is planning and being effective in that planning. Implement quickly, fail fast, learn and improve, seems to be the recipe for me.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

Ask Rezzz
Podcast Episodes
A81 - How do you followup with a lead after a proposal? [not-audio_url] [/not-audio_url]

Duration: 5:11
Does this scenario sound familiar? You send out a proposal with the hopes of hearing back immediately. One day goes by, 2, 3, a week. Still nothing. Then you wonder why you haven’t heard back and you then send out an ema…
A80 - How did you do it? [not-audio_url] [/not-audio_url]

Duration: 7:17
Many of you ask me “How did you do X?” and fill in the blank there with “sales, podcast, build recurring revenue, freelance FT in NY, write that post, install WordPress, automate that thing, and so on” You know I’m all a…
A79 - What is the best way to attract larger clients? [not-audio_url] [/not-audio_url]

Duration: 8:19
The appeal of working with larger clients is that it is social proof. Whether that’s a logo on your website, chatting with someone at an event, or talking with a potential client during a sales call. Having that brand in…
A78 - Does live chat bring you in business? [not-audio_url] [/not-audio_url]

Duration: 4:48
As a freelancer you are no doubt sitting by your laptop or phone all day long, right? Having a live chat to answer immediate questions can have you stand out, but will it make you money?
A77 - Do you charge for meetings? [not-audio_url] [/not-audio_url]

Duration: 5:11
During the course of a freelance project, a meeting, a call, a visit to your client’s office are all time spent working for the client. Just as if you were charging for code or designs or blog posts, so too you should be…
A76 - Why is an email list important for a freelancer? [not-audio_url] [/not-audio_url]

Duration: 6:54
You’ve heard time and time again to build your email list. That the money is in the list. That growing your list is the way to profits. The scary thing is that all this is true, but I don’t think any of these reasons are…
A75 - What is my second most successful lead generation tactic? [not-audio_url] [/not-audio_url]

Duration: 5:56
My second most successful lead generation tactic in converting to clients were vendor referrals. In fact, at the time I had just finished pivoting my business to have 50% of my clients come to me by way of vendor referra…
A74 - What podcasting gear do I use? [not-audio_url] [/not-audio_url]

Duration: 6:58
This is a bit of a fun one because it honestly doesn’t have too much to do with freelancing unless you are thinking about podcasting. But for my money, podcasting is what has allowed me to grow my business in so many dif…