How do you handle two target markets for different services?

How do you handle two target markets for different services?

Author: Jason Resnick April 9, 2018 Duration: 7:38
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It is natural as a freelancer to want to look down the road of another path. Catering to 2 target markets is not easy, especially if they are vastly different. If you are building a product, course, writing a book, whatever that thing is alongside your services, it's not uncommon to feel overwhelmed. It’s definitely hard and something that I do struggle with. The biggest thing to do is remained focus on the tasks at hand. It’s too easy to get overwhelmed or get off the rails with the shiny objects. Setting goals and knowing what those incremental steps to achieve those goals help greatly. A lot of it is planning and being effective in that planning. Implement quickly, fail fast, learn and improve, seems to be the recipe for me.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

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