UAVs in 2025

UAVs in 2025

Author: Paula Williams September 8, 2025 Duration: 43:28
As someone who’s helped aviation companies sell more for years, I’ve watched “aviation” expand to include UAVs and drones—and it’s changing the rules for everyone from airlines to apple orchards. it is one of the sectors we serve, and is rapidly evolving. In this roundtable, I invited Dana Knight of SkedFlex Vertical UAV Software, [...]

Paula Williams hosts Aviation Marketing Hangar Flying, a space where the unique challenges of selling and promoting in the aerospace world take center stage. This isn't about dry theory; it's a practical conversation rooted in the real experiences of those who navigate this specialized field. Each episode feels like pulling up a chair in a busy FBO lounge, where the talk revolves around what actually works-and what doesn't-when your customers are pilots, operators, and manufacturers. You'll hear straightforward advice and thoughtful commentary on connecting with a niche audience, all delivered with a sense of camaraderie that makes the complex aspects of the business a bit more approachable. Tune in for a blend of actionable strategy and genuine fun, a combination that reflects the passion driving the industry itself. Whether you're crafting a new campaign or looking for fresh perspectives, this podcast serves as a regular touchpoint for marketing and sales professionals who speak the language of aviation. Paula brings both expertise and a conversational tone to these discussions, making every topic relevant and engaging for anyone invested in the business of flight.
Author: Language: en-us Episodes: 44

Aviation Marketing Hangar Flying
Podcast Episodes
Book Club Discussion – Endless Customers by Marcus Sheridan [not-audio_url] [/not-audio_url]

Duration: 58:23
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Resales, Recaptures & Referrals [not-audio_url] [/not-audio_url]

Duration: 53:37
In this session, I focused on one of the most profitable but least glamorous parts of marketing in aviation: resales, recaptures, referrals, and subscription-style thinking. In a small industry like ours, the first trans…
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Duration: 0:00
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Book Club Discussion – StoryBrand 2.0 by Dennis Miller [not-audio_url] [/not-audio_url]

Duration: 1:02:37
In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand…
Book Club Discussion – StoryBrand 2.0 by Dennis Miller [not-audio_url] [/not-audio_url]

Duration: 1:02:37
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Fix Your Funnel Workshop [not-audio_url] [/not-audio_url]

Duration: 1:03:23
Why do so many aviation sales funnels stall after the first good conversation? In this Fix Your Funnel Workshop, Paula breaks down one of the most common problems in aviation marketing and sales: the “holding pattern” be…
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Duration: 0:00
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Why Sales Feels Hard in Aviation — and Why It Shouldn’t [not-audio_url] [/not-audio_url]

Duration: 4:09
Sales pressure is a downstream symptom. This article explains what actually causes it — and how to fix it structurally. Most aviation companies assume that when sales struggle, something is wrong with sales. The salesper…
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Duration: 0:00
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Duration: 0:00
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