#104 - User Research Incentives with Nick Baum of Tremendous

#104 - User Research Incentives with Nick Baum of Tremendous

Author: User Interviews October 6, 2022 Duration: 30:26

Incentives do more than just attract quality participants to your study. Ultimately, offering great incentives helps you collect great data.

But if logistics aren’t your thing, managing and distributing incentives can be a nightmare. Nick Baum founded Tremendous, the payouts management platform, to take the pain out of that process. He joined us to chat about how Tremendous makes researchers’ lives easier, tips for managing research incentives, and how to choose the right type and amount of incentive.

In this episode:

  • How Tremendous helps UX researchers pay incentives simply
  • In-person versus digital incentives
  • How to choose the right amount of incentive
  • Managing incentive budgets


Highlights:

  • [1:14] Why Tremendous?
  • [1:57] How Tremendous helps UX researchers
  • [5:06] Let the UX researcher research and not deal with incentives
  • [6:24] What do UX researchers need to understand about incentives?
  • [8:55] Incentive options
  • [10:07] Choosing the right level of the incentive
  • [11:41] In-person versus digital incentive
  • [16:22] Managing incentive budgets
  • [17:43] International incentive challenges
  • [20:57] How can you make the incentive appealing?
  • [24:41] Why should you set up authentic expectations for participants about incentives?


Sources mentioned in the episode:


About our guest

Nick Baum is the Co-founder and CEO of Tremendous, a payouts platform enabling businesses to send money, pre-paid cards, and gift cards to people around the world. Before Tremendous, Nick was the Co-founder and CEO of GiftRocket and the Quantitative Equity Analyst of MDT Advisers


Awkward Silences is a conversation about the human side of building things. Hosts Erin May and Carol Guest, both VPs at User Interviews, don't just talk about theory-they get into the messy, real-world practice of talking to users and making sense of what they say. Each episode pulls back the curtain on the craft of user research, featuring candid chats with the practitioners who do this work every day. You'll hear stories about navigating tricky interviews, the weight of interpreting qualitative data, and how genuine understanding directly shapes better products and smarter business decisions. This isn't a dry lecture; it's a geeky, relatable dive into the questions and quiet moments that define UX research. The Awkward Silences podcast lives in the intersection of technology and business, focusing on the people and processes that connect them. Listen for practical insights, empathetic strategies, and the occasional shared laugh about the inevitable fumbles that come with trying to understand anyone. It’s for anyone who believes that building effectively starts with listening well.
Author: Language: English Episodes: 100

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