#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig

#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig

Author: User Interviews January 18, 2023 Duration: 32:47

In this episode of Awkward Silences, hosts Erin May and John Henry Forster welcome Ryan Glasgow, CEO of Sprig, to discuss the importance of in-product research. They dive into Sprig’s generative and evaluative research tools, as well as recruiting current customers and reaching out to prospective users for market research. The conversation concludes with a discussion about best practices for in-product research.
 

In this episode, we discuss:

  • What is in-product research? Why is it important?
  • The power of real-time research post-launch
  • Strategies and best practices for conducting in-product surveys
  • Shortening the feedback loop with Sprig

Highlights:

  • [00:01:46] The role of in-product research in the process of product development
  • [00:04:39] How Sprig streamlines gathering feedback for in-product research experiments
  • [00:08:26] Best practices: advice on how to maximize response rate and more
  • [00:14:49] The benefits of hyper-targeted product research
  • [00:17:55] Advanced use cases for Sprig - combining sentiment data with conversion data

Sources mentioned in the episode:

About Our Guest

Ryan Glasgow is the Founder and CEO at Sprig (formerly UserLeap), a research platform that provides advanced usability testing and in-product survey capabilities to companies such as Dropbox, Loom, and Shift. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux.


Awkward Silences is a conversation about the human side of building things. Hosts Erin May and Carol Guest, both VPs at User Interviews, don't just talk about theory-they get into the messy, real-world practice of talking to users and making sense of what they say. Each episode pulls back the curtain on the craft of user research, featuring candid chats with the practitioners who do this work every day. You'll hear stories about navigating tricky interviews, the weight of interpreting qualitative data, and how genuine understanding directly shapes better products and smarter business decisions. This isn't a dry lecture; it's a geeky, relatable dive into the questions and quiet moments that define UX research. The Awkward Silences podcast lives in the intersection of technology and business, focusing on the people and processes that connect them. Listen for practical insights, empathetic strategies, and the occasional shared laugh about the inevitable fumbles that come with trying to understand anyone. It’s for anyone who believes that building effectively starts with listening well.
Author: Language: English Episodes: 100

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