#173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well

#173 - Prototyping AI in Live Research with Bold Insight & Panasonic Well

Author: User Interviews September 12, 2025 Duration: 54:31

Erin May sits down with Larry Becker and Gavin Lew of Bold Insight to explore how researchers can prototype AI experiences that don't exist yet. They're joined by Katie Johnson, Global Head of Research for Panasonic Well. All share their methods for testing everything from voice interfaces for blind users to family wellness bots using low fidelity simulation techniques.

⭐️ Larry, Katie, and Gavin are presenting their work at EPIC 2025 in Helsinki ⭐️

The conversation reveals how AI research requires new approaches beyond traditional usability testing. Katie explains her work simulating family interactions with AI assistants, where researchers act as human filters for LLM responses to study relationship building over time. The team demonstrates how even small changes in AI personality can be detected by users, highlighting the sensitivity of human-AI relationships.


Gavin emphasizes the critical importance of getting AI right from the first interaction, unlike traditional MVP approaches. When AI fails to understand or respond appropriately, users often abandon it permanently, making prototype research essential for building trust before launch. The discussion provides practical frameworks for researchers working with emerging AI technologies and the evolving methods needed to understand human-AI interactions.

Highlights

  • [06:25] Prototyping AI experiences mindset
  • [20:53] Human simulation in AI prototyping
  • [31:15] Human vs bot detection challenges
  • [38:52] Context interaction and trust framework
  • [49:33] Team collaboration in groundbreaking research
  • [51:27] Trust themes in AI development

Resources

  1. The State of User Research 2025
  2. AI For User Research 101 Course
  3. 20+ AI Tools for User Researchers

Awkward Silences is a conversation about the human side of building things. Hosts Erin May and Carol Guest, both VPs at User Interviews, don't just talk about theory-they get into the messy, real-world practice of talking to users and making sense of what they say. Each episode pulls back the curtain on the craft of user research, featuring candid chats with the practitioners who do this work every day. You'll hear stories about navigating tricky interviews, the weight of interpreting qualitative data, and how genuine understanding directly shapes better products and smarter business decisions. This isn't a dry lecture; it's a geeky, relatable dive into the questions and quiet moments that define UX research. The Awkward Silences podcast lives in the intersection of technology and business, focusing on the people and processes that connect them. Listen for practical insights, empathetic strategies, and the occasional shared laugh about the inevitable fumbles that come with trying to understand anyone. It’s for anyone who believes that building effectively starts with listening well.
Author: Language: English Episodes: 100

Awkward Silences
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