#98 -  Customer-Centricity in Practice with Ferdinand Goetzen of Reveall

#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall

Author: User Interviews July 21, 2022 Duration: 35:36

Let’s face it… most companies these days say they are customer-centric, but the reality just doesn’t bear that out. Because in order to be truly center-centric (or even “customer-obsessed”), you need to obsessively (i.e. continuously) gather and use customer insights.

Ferdinand Goetzen, CEO and Co-Founder of Reveall, joins us to explain how teams can start actually centering their customers by adopting certain practices that will help you collect, analyze, and interpret customer insights on a regular basis.

In this episode:

  • How to gather and use customer insights
  • Active vs passive data
  • Making the most of your data


Highlights:

  • [1:06] Start simple
  • [3:47] Rating feedback
  • [5:13] Active vs passive data
  • [7:15] Interpreting the data
  • [13:22] Start getting insights centralized across departments
  • [16:06] Creating a culture where people want to share feedback
  • [20:27] Making the most of your large data sets
  • [24:44] User stories
  • [27:00] Challenges and solutions

Sources mentioned in the episode:


About our guest

Ferdinand Goetzen is the CEO and Co-Founder at Reveall - a platform that allows product teams to better prioritize what to build next with the help of customer insights. He was previously the Director of Growth at Hubs.com and the Chief Growth Officer at Recruitee (both exited in 2021). He is passionate about customer-led product development and growth.


Awkward Silences is a conversation about the human side of building things. Hosts Erin May and Carol Guest, both VPs at User Interviews, don't just talk about theory-they get into the messy, real-world practice of talking to users and making sense of what they say. Each episode pulls back the curtain on the craft of user research, featuring candid chats with the practitioners who do this work every day. You'll hear stories about navigating tricky interviews, the weight of interpreting qualitative data, and how genuine understanding directly shapes better products and smarter business decisions. This isn't a dry lecture; it's a geeky, relatable dive into the questions and quiet moments that define UX research. The Awkward Silences podcast lives in the intersection of technology and business, focusing on the people and processes that connect them. Listen for practical insights, empathetic strategies, and the occasional shared laugh about the inevitable fumbles that come with trying to understand anyone. It’s for anyone who believes that building effectively starts with listening well.
Author: Language: English Episodes: 100

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