#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr

Navigating the modern B2B marketing landscape requires a blend of strategic vision and practical expertise across several demanding disciplines. B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success exists in that space, offering a focused conversation for professionals who are piecing together strategy, technology, and customer experience. This podcast, from the team behind The Agile Brand, moves beyond theory to examine the interconnected systems that define today's successful business-to-business brands. Each episode delves into how leaders can effectively integrate marketing technology platforms, build seamless e-commerce operations, and foster genuine customer success to secure a lasting competitive advantage. You'll hear from practitioners and thinkers who are actively shaping their categories, sharing insights on turning complexity into clarity and operational friction into fluidity. The discussions are built on the premise that true agility isn't just about speed, but about intelligent adaptation and purposeful growth. For marketers, executives, and strategists looking to cut through the noise and find actionable wisdom, this series provides a dedicated resource. It’s a deep dive into the mechanics and mindset required to not just participate in the B2B arena, but to consistently lead and drive optimal results for the brands you serve.