Down with Boring B2B: How to Stand Out in Cyber with Torq's CMO Don Jeter

Down with Boring B2B: How to Stand Out in Cyber with Torq's CMO Don Jeter

Author: BKBT Productions September 16, 2024 Duration: 38:53
Don Jeter, CMO of Torq joins the show this week to talk about his crusade against boring cyber marketing, and why that means his title is really Chief Menace Officer. In this episode: šŸ’”Brand leads to demand. Focus on narrative and differentiation first. 🄳 Balancing fun, irreverent branding with deep technical expertise. šŸ”­ Looking outside cyber for inspiration - internet culture, consumer brands, and more āš”ļøSpeed and authenticity matter. Be ready to capitalize on trends. For all you marketers trying to break through the noise - take notes. This is how it's done. ——— ā­ļø Submit your questions for our AMA episode! ā­ļø Send your questions toĀ bareknucklespod@gmail.comĀ with "AMA" in the subject line. No subject is off the table! Win prizes if we take on your question with our mystery guest host!

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
LIVE from SecureWorld Denver: Radical Transparency - Closing Keynote [not-audio_url] [/not-audio_url]

Duration: 47:14
Recorded LIVE: The Bare Knuckles and Brass Tacks closing keynote at SecureWorld Denver! Titled, "Radical Transparency," George K and George A took on the holy trinity in cyber: people, process, and technology. For each p…