From Digital Saturation Back to Real Relationships in Cyber Marketing

From Digital Saturation Back to Real Relationships in Cyber Marketing

Author: BKBT Productions June 9, 2025 Duration: 40:59
While everyone's obsessing over digital lead gen and automation, veteran marketer David Mundy argues the best companies are going back to basics - building actual relationships and cutting through the noise. George K and George A talk to David about: * Not hiring marketers with playbooks, and hiring hunters who understand the market is dynamic AF * Why SDRs should work under marketing (yes, really) for that crucial feedback loop * Why early stage marketing teams need to know how to explain your product's implementation * How storytelling isn't optional, it's the skill that separates good marketers from great ones Plus: Why the most technical sellers are winning, how to manage up when founders think it's still 2016, and David's exact hiring playbook for early-stage companies. This one's packed with tactical gold for anyone in go-to-market. Worth a listen if you're a marketer trying to break through the saturation or a CISO tired of getting bombarded with irrelevant pitches. ------ 🏳️‍🌈 It's PRIDE month! ALL PROFITS from all sales of the Pride collection during the month of June will be donated to scholarships for LGBTQ+ students in cybersecurity. And this year we have generous vendor sponsors who will match our donation! Shop swag, help students. You can shop the collection here: https://bkbtpodcast.shop/collections/pride-in-cyber

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes