A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Author: Peter Yang December 14, 2025 Duration: 41:53

Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅


Yana and I talked about:


(00:00) "By the time you've debated 2 ideas, I've already shipped 10"

(03:21) Think "how would I run this company?" not "what's my job?"

(05:22) Why we banned decisions by committee

(08:25) Cross-functional now means doing the work, not coordinating it

(11:22) Why frustrated users can become your biggest advocates

(15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones

(24:38) AI is still terrible at prompting (and what you can do about it)

(28:48) Live demo: Combining qualitative feedback with quantitative data

(37:38) Why AI analytics is lagging (and what needs to change)

Thanks to our sponsors:

Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/

Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinder


Where to find Yana:

X: https://x.com/yanatweets

Website: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy


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For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

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