Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)

Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)

Author: Peter Yang August 18, 2024 Duration: 55:28

My guest today is Mihika Kapoor, product lead at Figma. Mihika and team built Figma Slides from just an idea to a featured product at Config this year. She shared with me how anyone can build 0 to 1 products inside large companies - from building internal excitement to getting leadership buy-in to shipping on time. She also shared why she no longer writes any PRDs. Timestamps: (00:00) What it really takes to build 0-1

(01:42) How Figma Slides came from Figma and Figjam

(04:23) Convincing other PMs that this was an idea worth pursuing

(06:38) Talking gets nowhere, here's what works instead

(11:04) How designers can get PM buy-in for their ideas

(16:18) Breaking all the rules for product development

(22:29) Getting leadership buy-in on your vision

(30:25) Aligning a 0-1 product with company goals

(32:29) Find your "first follower" to build your 0-1 team

(37:14) The hardest thing about building Figma Slides

(42:30) 4 rules for anyone building new products

(47:23) Be careful about setting goals for 0-1 products

(52:15) Why Mihika doesn't write PRDs Get the interview takeaways: https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor

Where to find Mihika: X: https://x.com/mihikapoor

LinkedIn: https://www.linkedin.com/in/mihikakapoor/ 📌 Subscribe to this channel – more interviews coming soon!



For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

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