Full Tutorial: Use OpenClaw to Build a Business That Runs Itself in 35 Min | Nat Eliason

Full Tutorial: Use OpenClaw to Build a Business That Runs Itself in 35 Min | Nat Eliason

Author: Peter Yang February 22, 2026 Duration: 35:26

Nat gave his OpenClaw bot, Felix, $1,000 to build its own business 3 weeks ago. Since then, it’s made $14,718 by launching its own website, info product, and X account. Nat walked through exactly how he set up his OpenClaw bot to run its own business — from the 3-layer memory system, to multi-threaded chats, to security best practices.


Nat and I talked about:

(00:00) Meet Felix: The OpenClaw bot building its own business

(03:49) “I’m going to sleep. Build a product that makes me money.”

(08:03) How to set up multiple OpenClaw chats to build 5 projects at once

(11:06) How Felix is able to ignore prompt injections on X/Twitter

(14:42) The wild story of how Felix ended up with $100K+ in crypto

(17:24) The 3-layer memory system that makes it all work

(22:14) Heartbeat, cron jobs, and delegating to Codex

(26:41) Ask this question to make your OpenClaw bot more capable

(32:14) Recap: how to set up your own bot to build a business


Thanks to our sponsors:

Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft

Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter

Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang


Get the takeaways: https://creatoreconomy.so/p/use-openclaw-to-build-a-business-that-runs-itself-nat-eliason


Where to find Nat:

X: https://x.com/nateliason

Felix on X: https://x.com/felixcraftai

Website: https://felixcraft.ai


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For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
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