Copywriter Anna Rogan

Copywriter Anna Rogan

Author: Steve Folland March 12, 2023 Duration: 53:07
Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked. Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids. Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?

Stepping away from the traditional career path to work for yourself is a journey filled with unique highs and lows. Being Freelance, hosted by Steve Folland, delves into that reality through candid conversations with those who are living it. Each episode is built around a freelancer's personal story, moving from their first tentative steps to the ongoing challenges and triumphs of running a solo business. You'll hear authentic discussions about finding clients, setting boundaries, managing finances, and coping with the isolation that can sometimes accompany the freedom. This isn't about theoretical business models; it's the practical, often messy, human experience of building a livelihood from your own skills. Steve guides these conversations with empathy, drawing out insights that are both reassuring and actionable. The podcast serves as a regular reminder that the questions and doubts you face are shared by others navigating the same waters. Tuning in provides a sense of connection and a wealth of hard-earned wisdom, whether you're just considering the leap or are a seasoned veteran looking to refine your craft. It’s a resource that acknowledges the tough days while celebrating the incredible rewards of designing your own working life.
Author: Language: en-gb Episodes: 100

Being Freelance
Podcast Episodes
Stop Waiting for Clients. Start Making - Charles Commins [not-audio_url] [/not-audio_url]

Duration: 1:06:09
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Field Trip Fridays and Four Bank Accounts - Illustrator Perryn Ryan [not-audio_url] [/not-audio_url]

Duration: 47:15
Perryn went from IT to fashion to freelance illustrator - not exactly the expected path. But one re-share from a stranger with a million followers changed everything. Based in Brooklyn, she's built a career doing the art…
Chase Those Late Payments - Graphic Designer Laura Whitehouse [not-audio_url] [/not-audio_url]

Duration: 55:14
Laura Whitehouse is a freelance graphic designer based near Belfast, running her business under the name Mighty Fine. After years of freelancing alongside agency work, Laura finally took the leap in 2020. In this episode…
How to Find Your Freelancing Niche [not-audio_url] [/not-audio_url]

Duration: 19:02
Could having a niche make freelancing easier? In this compilation episode, Steve revisits conversations with freelancers who have specialised in skills, industries and even values - exploring why niching can make clients…
When Freelancing Goes Quiet: Getting Proactive with Mark Grainger [not-audio_url] [/not-audio_url]

Duration: 40:07
What do you do when the work that used to “just come in” suddenly… doesn’t? After nearly a decade of steady referrals, freelance brand copywriter Mark Grainger hit a quieter spell - and had to rethink how he found client…
Freelancer BTS - What happens when they click? [not-audio_url] [/not-audio_url]

Duration: 6:08
Instead a full episode, here's a look behind the scenes of what I'm (Steve Folland - freelance podcast editor) up to in my own business. This week I realised if I'm going to pay for an advert for my services, there's som…
From Freelancer To Studio - The Power Of Positioning [not-audio_url] [/not-audio_url]

Duration: 56:10
After starting freelance out of necessity when childcare costs in Manhattan outweighed rent, Laura Viola Maccarone has spent nearly two decades building a design career on her own terms. In this episode, Laura shares how…
Cold Outreach: What Actually Works for Freelancers [not-audio_url] [/not-audio_url]

Duration: 15:34
Cold outreach can feel awkward, uncomfortable - and very easy to avoid. In this short episode, Steve reflects on conversations with freelancers from the Being Freelance podcast who have used cold outreach in all sorts of…
How These Freelancers Work ON Their Business All Year [not-audio_url] [/not-audio_url]

Duration: 14:37
Everyone talks about planning at the start of the year - but how do freelancers actually keep it up? In this short audio blog post episode, Steve reflects on conversations with strategically minded guests from the Being…