Copywriter Anna Rogan

Copywriter Anna Rogan

Author: Steve Folland March 12, 2023 Duration: 53:07
Anna had built a career across corporate and government comms in Melbourne. But if she wanted to move her family out of the city and that meant first meant transforming the way she worked. Anna set out to prove she could match her past income, now as a freelance copywriter. The seeds she planted in the city are now bearing fruit. From a farm in rural Victoria she’s reaping the rewards - a business that feels good and that runs around her kids. Today she’s questioning the external pressures that tell us to ‘scale’. The farmers before them planted olive trees. That doesn’t mean it’s a business for her. Just because other copywriters before her have grown with subcontractors and products, does she have to follow them too?

Stepping away from the traditional career path to work for yourself is a journey filled with unique highs and lows. Being Freelance, hosted by Steve Folland, delves into that reality through candid conversations with those who are living it. Each episode is built around a freelancer's personal story, moving from their first tentative steps to the ongoing challenges and triumphs of running a solo business. You'll hear authentic discussions about finding clients, setting boundaries, managing finances, and coping with the isolation that can sometimes accompany the freedom. This isn't about theoretical business models; it's the practical, often messy, human experience of building a livelihood from your own skills. Steve guides these conversations with empathy, drawing out insights that are both reassuring and actionable. The podcast serves as a regular reminder that the questions and doubts you face are shared by others navigating the same waters. Tuning in provides a sense of connection and a wealth of hard-earned wisdom, whether you're just considering the leap or are a seasoned veteran looking to refine your craft. It’s a resource that acknowledges the tough days while celebrating the incredible rewards of designing your own working life.
Author: Language: en-gb Episodes: 100

Being Freelance
Podcast Episodes
Sustainability Copywriter Raymond Manzor [not-audio_url] [/not-audio_url]

Duration: 51:48
Irish freelancer Raymond Manzor has been on quite a journey of professional evolution. From English teacher, to translator, to sustainability copywriter. We hear how he did that. Through niching, getting clients through…
Illustrator Mariery Young [not-audio_url] [/not-audio_url]

Duration: 50:16
We're off to Panama to hear how Mariery Young went from architecture to illustration & design. She highlights the importance of passion in work, effective project management, and how personal projects and bring in the ri…
Voiceover Emma Clarke [not-audio_url] [/not-audio_url]

Duration: 47:43
You don't get to have a 35-year freelance career without learning a thing or too. In amongst Emma's story, she's highlighting the importance of strategic business planning and adaptability. That's not say this is all ser…
Web Designer Phil Matthews [not-audio_url] [/not-audio_url]

Duration: 42:57
Phil's first client walked into the computer game shop he was stuck working in. Since then he's consistently levelled up his freelancing with word of mouth & SEO - now celebrating 20 years of independent business. Phil s…
Passion over Profit: Desire Lacap's Freelancing Philosophy [not-audio_url] [/not-audio_url]

Duration: 39:26
We're off to San Francisco to meet Desire Lacap, a freelance filmmaker who turned social media tips into brand partnerships. She discusses balancing passion projects with paid work, avoiding burnout, and the importance o…
Purpose Driven Freelancer Ettie Bailey-King [not-audio_url] [/not-audio_url]

Duration: 58:55
Ettie struggled with undiagnosed ADHD in traditional education and employment. Starting her freelance business changed everything. The 'traditional' world of work is left behind. Ettie's leveraging the freedom of freelan…
Subscription freelancing - Brand Designer Brennan Gilbert [not-audio_url] [/not-audio_url]

Duration: 55:43
Brennan isn’t just embracing his love of design, but his nerdy love of business. He’s always looking to learn and implement new ideas while freelancing. How many freelancers have ‘annual reports’? Or ‘Straturdays’ where…
Start Local - Freelance Marketer Hannah Isted [not-audio_url] [/not-audio_url]

Duration: 53:29
Hear Hannah Isted's journey to becoming a successful freelance social media manager, marketer and then beyond into running a membership and courses. She founded her business, HI Communications (when your initials spell H…
Niche Resistant - Freelance Writer Shea Karssing [not-audio_url] [/not-audio_url]

Duration: 35:25
Shea was changing jobs every couple of years. Boredom setting in again.Taking freelance projects on the side to keep things interesting, she eventually realised she didn’t need a ‘job’ after all. Building a business with…