Beyond Influence

Hosted by Kwame Appiah, a content creator known from Netflix's Love is Blind, and Scott Sutton, the CEO behind the popular social media management platform Later, Beyond Influence is a conversation about where our digital culture is headed. This podcast moves past the surface-level hype to examine the real forces shaping how we connect and consume online, arguing that influencer marketing isn't just a trend but a fundamental shift in media. Each episode brings in leading creators and the brand marketers who work with them, focusing on the personal stories behind the profiles-the risks taken, the failures encountered, and the strategies that actually work. You'll hear candid discussions about the business realities, the creative process, and the unexpected ways this space intersects with broader culture, entertainment, and news. It’s a look at the human element driving a multi-billion dollar industry, offering listeners a genuine understanding of the landscape from two insiders with very different vantage points. Tune into Beyond Influence for a nuanced exploration of the people and ideas defining the future of social media, far beyond the likes and follows.