Marketing with heart versus hype - Cindy Schulson

Marketing with heart versus hype - Cindy Schulson

Author: Cloris Kylie April 4, 2022 Duration: 31:00

Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see.

During our conversation, Cindy shares:

  • How to stand out in this noisy online world by Marketing with Heart vs. Hype
  • The three ways to honor yourself so that you truly connect with ideal clients 
  • How to simplify your marketing so it works and it's true to you
  • How to create an authentic message that connects with the hearts and minds of your ideal clients
  • How to select the marketing efforts to focus on
  • How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients 

About Cindy:

Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

Connect with Cindy at https://MarketingfromWithin.com

https://facebook.com/cindyschulson

https://www.linkedin.com/in/cindyschulson/

https://twitter.com/cindyschulson

https://www.instagram.com/cindyschulson/ 

Download Cindy's Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com 


Cloris Kylie hosts Beyond Influencer Marketing, a podcast that moves past the transactional mindset of simply getting a shoutout. This is a resource for consultants and coaches who feel stuck in the constant hustle for visibility and clients. The conversations here focus on a more sustainable approach: developing genuine, long-term relationships with influencers in your field as a foundation for authority. You’ll hear practical discussions about turning those connections into a reliable channel for attracting your ideal clients, without the pressure of chasing every new marketing trend. Each episode breaks down digital strategies into actionable steps, blending real-world examples with the kind of inspiration needed to execute a plan consistently. Tune in for a candid look at building a business that thrives on meaningful professional networks rather than fleeting promotions. The Beyond Influencer Marketing podcast exists to help you replace marketing overwhelm with a clear, connection-focused path forward.
Author: Language: English Episodes: 100

Beyond Influencer Marketing
Podcast Episodes
Update and what to do to wrap up 2022 [not-audio_url] [/not-audio_url]

Duration: 5:15
An update on the new season of the show a must do to wrap up this year so you set yourself up for success in 2023 as you collaborate with influencers.
End of the season–heading toward year 5 [not-audio_url] [/not-audio_url]

Duration: 8:33
How to overcome challenges? There are so many strategies out there. To wrap up this season of the show, Cloris Kylie shares reminders and lessons learned from her own recent challenge. This reflection will inspire you as…
How to get unstoppable referrals from podcasting - Steve Gordon [not-audio_url] [/not-audio_url]

Duration: 31:39
Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting During our conversation, Steve shares: Why start a podcast versus other influencer platforms Why Steve stopped going to…
Hypergrowth: The 5-Step Method to Triple Your Business - Dan Kuschell [not-audio_url] [/not-audio_url]

Duration: 53:54
Dan Kuschell discusses his 5-step method to triple your business and achieve hypergrowth. During our conversation, Dan shares: The difference between a lifestyle business and a hyper-growth business with maximum impact T…