Episode 12 - Do these things before launching your new website

Episode 12 - Do these things before launching your new website

Author: Karlie Plowman August 26, 2024 Duration: 20:23
Biz Bytes with Techno Bird
BusinessMarketing

Today's episode discusses the necessary steps and checks to be done before publishing a new website.


Strapped for time? Here's a summary:


  • Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help identify any issues.


  • SEO Optimisation: Implementing a keyword strategy and optimising content for search engines is crucial. It is recommended to have a keyword strategy in place before launching the website.


  • Image Optimisation: Optimising images and media files for the web is essential to improve website speed. Compressing image file sizes can prevent slow loading times.


  • Design: The website's design should be visually appealing, consistent with the brand, and easy to navigate. Proper formatting, readability, and utilisation of white space are important aspects to consider.


  • Functionality: Checking links, forms, and navigation is necessary to ensure that they work correctly. Internal and external links should be tested, and forms should be error-free and user-friendly.


  • Technical Aspects: Optimising the website for search engines, ensuring security with an SSL certificate, and setting up analytics tools like Google Analytics and Google Search Console are important technical considerations.


  • Legal and Compliance: Having comprehensive policies such as privacy policy, terms of service, and copyright notice is necessary. These policies should be easily accessible on the website.


  • User Experience and Accessibility: Ensuring that the website is user-friendly, accessible to people with disabilities, and meets WCAG guidelines is important.


  • Marketing and Promotion: Setting up social media icons, email marketing, and having a launch plan in place are crucial for marketing and promoting the website.


If you're keen to try my favourite SEO tool, SE Ranking, click here for a free 14 day trial.


Find this episode helpful? I would love your feedback or a review!


See ya next week!


Karlie - Techno Bird

www.thetechnobird.com.au


Trying to navigate the online business landscape can feel like deciphering a foreign language. Biz Bytes with Techno Bird is here to translate. Hosted by Karlie Plowman, a website designer and SEO specialist with a decade of experience, this podcast cuts through the jargon and hype that so often surrounds digital marketing. Each episode is built on practical, real-world advice you can actually use, whether you're just starting out or looking to refine an established online presence. You'll find clear explanations on making SEO principles work for you, not the other way around, and honest conversations about what effective web design truly entails beyond just aesthetics. Karlie also brings in other business owners for genuine discussions that go beyond surface-level success stories, delving into the actual challenges and solutions found in running a modern business. The aim is to build a supportive space where questions are welcomed and complexity is broken down into manageable, actionable steps. If you've ever felt lost in the digital noise, this podcast offers a grounded, friendly voice to help you find your way. Listen for a blend of expert insight, relatable stories, and tangible strategies that make the digital world feel a little less overwhelming and a lot more accessible.
Author: Language: English Episodes: 13

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