Seth Godin: Make Better Plans (and How to Beat AI)

Seth Godin: Make Better Plans (and How to Beat AI)

Author: Kollo Media, Caitlin Schiller January 26, 2026 Duration: 41:29
Strategy. It can sound abstract, intimidating, and vaguely corporate. So who better to help demystify it than Seth Godin? Seth returns to Simplify to talk about his book This Is Strategy, and to reframe strategy not as a rigid plan or a set of tactics, but as a philosophy of becoming. In this conversation, Caitlin Schiller and Seth Godin explore what strategy really is, why tension is not only inevitable but necessary, and how pricing, trust, and generosity fit into long-term thinking about work. If strategy has ever felt overwhelming, or if you’ve been told to “be more strategic” without anyone explaining what that means, this episode is for you. ______ Resources Seth's Blog (going strong for 30 years without missing a day!) and his new book, This is Strategy Caitlin's rec: Considered Chaos, Substack of Eugene Healey Ben's rec: Good to Great by Jim Collins Let us know what you thought of this episode! Find us on instagram at @simplifypod. Subscribe to our newsletter here. Email us at info@kollomedia.com This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, and Ody Constantinou in Berlin, Germany, for Kollo Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by Ben Schuman-Stoler, the Blinkist Podcast is a series of conversations that feel more like a focused chat than a formal interview. The premise is straightforward: take the expansive concepts from psychology, business strategy, and personal development and translate them into practical, personal terms. Each episode sits down with a thought leader or entrepreneur, not just to recap their ideas, but to unpack the real-world application behind them. You’ll hear how these principles actually function outside of a book or a theory, focusing on the lessons that can be directly applied to your own growth and daily challenges. The discussions naturally weave through topics like productivity systems, the psychology of decision-making, and the nuanced realities of building a business. This isn't about abstract inspiration; it's about finding actionable insight. By making big ideas personal, the podcast serves as a companion for anyone looking to cut through the noise and extract meaningful, usable knowledge from today's leading minds. Tune in for thoughtful dialogues that prioritize depth and clarity, offering a tangible takeaway from every conversation.
Author: Language: English Episodes: 100

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