Christian Conrad: Culture Is ROI (Part 1)

Sponsor 👉 Struggling with small biz finances? Tide’s free account + up to €400 cashback makes it a no-brainer: tide.co/Podcastsde – use code STARTUPRADIO 🎧 Opening What if your company culture was your biggest growth engine? In this episode, we dive deep with leadership coach Christian Conrad to unpack what makes startup cultures not only magnetic but measurable — and how founders can lead with emotional intelligence and trust from Day 1. 📌 What You'll Learn: How to use eNPS to measure engagement and cultural health Why trust-first leadership beats control-based management The daily engagement boosters that scale with your team How to retain top startup talent during the Fachkräftemangel When to use the Kano model and 4DX to execute cultural transformation 👤 Guest Spotlight: Christian Conrad, founder of Management Boost and author of Magical Company Culture, is on a mission to create 1 million smiling employees by 2035. He has helped startups and corporates alike transform their cultures into scalable engines for growth. 🎯 Your Turn: If you’re building a startup, managing a tech team, or investing in founders — this conversation will shift your thinking on leadership. 👉 Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave a ⭐⭐⭐⭐⭐ review. Share with your co-founder, HR lead, or investor network. Give us feedback: https://forms.gle/SrcGUpycu26fvMFE9 Follow the editor in chief / founder on LinkedIn:http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=joernmenninger ✅ Show Notes: Guest Name: Christian Conrad, Leadership Coach & Author Blog Post: The Ultimate Guide to Magnetic Company Culture Relevant Resources: Magical Company Culture – Book Christian's Homepage ⏱ Timestamps: 00:00 – Introduction 05:12 – What Is a Magnetic Company Culture? 13:20 – Measuring Engagement with eNPS 22:05 – Trust-Based Leadership and Emotional ROI 31:47 – Daily Engagement Boosters for Startup Leaders 40:15 – Case Study: Renewable Energy Company Culture Turnaround 48:05 – Closing Advice for Founders