What business problem are you solving? Tracy Davis, Founder/CEO of Trax Analytics, shares why it’s crucial.

For founders who've chosen to build their B2B software companies without giving up the reins, Bootstrapped : The Lighter Side offers a necessary conversation. This isn't about chasing venture capital at all costs; it's a practical dialogue focused on sustainable growth and creative problem-solving. You'll hear specific tactics for extending your runway, refining your sales process, and navigating the unique challenges of scaling a product-led business entirely on your own terms. Each episode digs into the real mechanics of founder-led growth, from managing cash flow in uncertain times to exploring alternative funding avenues that don't require sacrificing equity. The podcast regularly features founders who have walked this path successfully, sharing their unvarnished stories and hard-won lessons. It’s a resource for those moments when you need a blend of strategic advice and genuine camaraderie, reminding you that building a substantial, independent company is not just a dream but a viable, deliberate path. Tune in for honest discussions that cut through the noise of the startup world, brought to you by Lighter Capital, a team dedicated to helping startups grow.