10 Mistakes Small Businesses Will Make This Year

10 Mistakes Small Businesses Will Make This Year

Author: Philip VanDusen March 3, 2025 Duration: 11:52

10 Mistakes Small Businesses Will Make This Year

If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful.

From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.

Here’s what I’m covering:

  • Why small businesses can’t afford to ignore AI anymore
  • The massive shift to mobile-first marketing (and why your website needs to keep up)
  • How failing to personalize your marketing is costing you sales
  • Why organic social media alone isn’t a winning strategy
  • The critical role of video content in 2025
  • And much more...


If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let’s make 2025 your best year yet!

🎧 Hit play, and let’s dive in.

#SmallBusiness #MarketingStrategy #AI


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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.



If you’re a designer or creative trying to navigate the often blurry lines between artistry and entrepreneurship, you’ve found a useful companion. Brand Design Masters is hosted by Philip VanDusen, a brand consultant and founder of BONFIRE, who understands that building a sustainable career means more than just great work-it requires a deliberate strategy. This podcast digs into the real mechanics of personal branding, the hustle of freelancing, and the mindset shifts needed to grow a small creative business. Each episode feels like a direct conversation, whether Philip is sharing his own hard-won lessons or sitting down with guests who’ve carved their own paths. You’ll hear specific, actionable advice on marketing your services, creating content that actually connects, and turning your creative skills into a resilient brand. It’s for anyone who wants to move beyond just taking on projects and start building something that lasts, attracting the right clients and expanding their influence along the way. Tune in for a blend of practical coaching and genuine inspiration, all aimed at helping you define and achieve your version of success in the creative world.
Author: Language: English Episodes: 100

Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
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