The Best LinkedIn Video Strategy for 2025

The Best LinkedIn Video Strategy for 2025

Author: Philip VanDusen March 17, 2025 Duration: 12:07
Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
BusinessArtsDesignMarketing

The Best LinkedIn Video Strategy for 2025

In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. 


Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.


Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.


BONFIRE: https://philipvandusen.com/bonfire


00:00 Introduction to the Podcast

00:20 The Untapped Potential of LinkedIn Video

00:58 Understanding LinkedIn's Video Formats

03:15 Starting Small with Short Videos

03:48 Choosing the Right Video Topics

05:50 Introducing Bonfire for Creative Professionals

07:26 "The Hamburger Method" for Content Planning

08:31 Tailoring Content to Your Brand

09:13 The Importance of Text Descriptions

09:57 Tracking Your Successes

10:34 Conclusion and Recap

11:23 Supporting the Podcast and Staying Updated


#LinkedIn #Marketing #ContentMarketing

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WEBSITE

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YOUTUBE

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LINKEDIN

https://www.linkedin.com/in/philipvandusen/


THREADS

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INSTAGRAM

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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.



If you’re a designer or creative trying to navigate the often blurry lines between artistry and entrepreneurship, you’ve found a useful companion. Brand Design Masters is hosted by Philip VanDusen, a brand consultant and founder of BONFIRE, who understands that building a sustainable career means more than just great work-it requires a deliberate strategy. This podcast digs into the real mechanics of personal branding, the hustle of freelancing, and the mindset shifts needed to grow a small creative business. Each episode feels like a direct conversation, whether Philip is sharing his own hard-won lessons or sitting down with guests who’ve carved their own paths. You’ll hear specific, actionable advice on marketing your services, creating content that actually connects, and turning your creative skills into a resilient brand. It’s for anyone who wants to move beyond just taking on projects and start building something that lasts, attracting the right clients and expanding their influence along the way. Tune in for a blend of practical coaching and genuine inspiration, all aimed at helping you define and achieve your version of success in the creative world.
Author: Language: English Episodes: 100

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Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
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