Become Incorruptible - The Truth Behind Successful Businesses | Eric Ries - E700

Become Incorruptible - The Truth Behind Successful Businesses | Eric Ries - E700

Author: Jeremy Au June 1, 2026 Duration: 44:52

Join Jeremy Au on the BRAVE Southeast Asia Tech Podcast for an exclusive masterclass with Eric Ries, legendary author of 'The Lean Startup' and the new book ‘Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great’. They dive deep into the future of company building, how the AI boom is dramatically accelerating startup velocity, and why the standard venture capital playbook is often fundamentally broken. Eric reveals insights from his new research on corporate governance, explaining why ruthless business practices actually destroy long-term value and how true trustworthiness is a company's greatest asset. Essential listening for founders, operators, and VCs across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia who are looking to scale resilient, high-integrity startups.

Watch, listen or read the full insight at https://www.bravesea.com/blog/become-incorruptible-eric-ries

Get transcripts, startup resources & community discussions at https://www.bravesea.com

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#US #Startup #Founder #Author #startupbook #Podcast #southeastasia #techpodcast


00:00 - Introduction & The Myth of Ruthless Business

01:21 - The Origin Story of "The Lean Startup"

04:24 - Achieving Product-Market Fit During a Recession

07:19 - Eric's Identity Shift: From Engineer to Global Author

09:23 - How "Lean Startup" Principles Apply to the AI Boom

12:00 - The New Book: Protecting Your Company's Mission

18:35 - Why "Good Governance" Can Actually Destroy Value

23:55 - Overcoming the Pressure to Exploit Customers (The Costco Example)

32:21 - Founder Transitions & The Story of Novo Nordisk

38:28 - AI Agents vs. Human Creativity: Eric's Contrarian Take

41:00 - AI Fact-Checks Eric Ries Live

43:04 - Key Takeaways & Conclusion



There’s a unique energy building across Southeast Asia, a sense of possibility that’s palpable from Singapore’s skyscrapers to the bustling streets of Jakarta, Ho Chi Minh City, Manila, Bangkok, and Kuala Lumpur. BRAVE Southeast Asia Tech captures that momentum by going beyond the headlines and funding announcements. Host Jeremy Au, a venture capitalist and serial founder with a background from Harvard and Berkeley, steers these conversations with a distinct perspective-one that balances the hard metrics of growth with the very human elements of leadership and personal development. Each episode feels like a candid, in-depth dialogue, whether he’s speaking with a first-time founder navigating early traction or a seasoned investor mapping regional trends. You’ll hear genuine stories about building companies, the tough lessons learned from failures, and the often-overlooked journey of staying grounded while scaling rapidly. This isn’t about presenting a polished facade of success; it’s about the real work of creating something meaningful. With over eighty thousand regular listeners, this podcast has become a key resource for anyone invested in the region’s tech ecosystem. Jeremy brings his own experiences as a sci-fi enthusiast and a father into the mix, often exploring how broader perspectives on the future and empathy shape better leaders. Tune in for practical insights on venture capital, entrepreneurship, and management, all framed within the vibrant and complex tapestry of Southeast Asia. New conversations arrive every Monday, offering a thoughtful pause to reflect on how we build what’s next.
Author: Language: en-us Episodes: 100

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
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