Built by Business: Amazon FBA, E-Commerce, Brand Building

Built by Business: Amazon FBA, E-Commerce, Brand Building

Author: Andy Isom | Amazon FBA Seller & Agency Founder Language: English Episodes: 100
Andy Isom has spent years in the trenches, first as an Amazon FBA seller and brand owner, then as the founder of the Weavos agency. In Built by Business: Amazon FBA, E-Commerce, Brand Building, he translates that direct experience into actionable conversations for anyone building a real business in the online space. This isn't about surface-level hype; it's a deep dive into the operational realities of creating profitable brands. You'll hear discussions on navigating the complexities of Amazon's marketplace, from FBA logistics to standing out in a crowded category, alongside broader e-commerce strategies that drive sustainable growth. The podcast explores marketing tactics that actually convert, and the entrepreneurial mindset required to push through the inevitable challenges. Each episode pulls back the curtain on what works and what doesn't, offering a blend of strategic frameworks and on-the-ground insights. If you're operating in the world of Amazon and online sales, this series feels like a direct line to the kind of practical, no-fluff advice that usually comes only from hard-won experience. Tune in for a candid look at building a business that lasts.
Episodes
#497 - What's new in the Isom world! (Hint: Baby) [not-audio_url] [/not-audio_url]

Duration: 7:10
It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure! There's other interesting news related to e-co…
#496 - The Comfort Zone is where your dreams go to die [not-audio_url] [/not-audio_url]

Duration: 11:17
All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of…
#495 - Amazon Attribution Actually Works Now. Here's How to Use It [not-audio_url] [/not-audio_url]

Duration: 5:34
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you trac…
#494 - Why Your Brand Story Isn't Selling and How to Fix It [not-audio_url] [/not-audio_url]

Duration: 7:04
Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, an…
#493 - The New Way to Win on Amazon Without Ranking on Page 1 [not-audio_url] [/not-audio_url]

Duration: 7:08
You don't need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn't everything anymore—and how the smartest sellers are building profitable brands using l…
#491 - How to Launch a Product Without Giving Away 90% of Your Margin [not-audio_url] [/not-audio_url]

Duration: 10:47
Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin. Forget the old-school…
#490 - The Two Metrics that Predict If Your Product Will Survive [not-audio_url] [/not-audio_url]

Duration: 12:25
Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce metrics that predict if your product will survive in 2025 and beyond: Yo…