How Founders Mistake Traction for Product-Market Fit and Scale Too Soon

Sage Nye, Managing Partner at Venture Guides, hosts Built Not Born: The Startup Go-To-Market Podcast, a series built on the premise that lasting companies are engineered, not discovered by chance. This podcast moves beyond theoretical advice to focus on the tangible mechanics of launching and scaling a business, specifically for founders and leaders in the early, precarious stages. Each episode features frank discussions with a range of voices crucial to the journey-technical founders who have navigated product-market fit, investors who scrutinize traction, and go-to-market experts who specialize in building repeatable sales engines. The conversations are candid by design, stripping away the glossy narratives to examine what actually worked, what failed, and why. Listeners will find a resource devoid of fluff, where proven playbooks and operational realities take center stage. It’s for those who understand that strategy is meaningless without execution, and that a bulletproof go-to-market plan is the foundation upon which everything else is built. Tune in for the real talk needed to translate vision into viable, growing revenue.