How LinkedIn led growth, engagement and professionalism among social platforms

How LinkedIn led growth, engagement and professionalism among social platforms

Author: The National News July 4, 2024 Duration: 22:51
Founded in California in 2002, LinkedIn’s growth has been at a methodical pace. Slowly but surely, the CV-based, aspirational job platform gained momentum and now has more than one billion members around the world. Its journey started from simply a place to look for jobs and post CVs, to become a knowledge bank where people can learn, write articles, take classes and even play games to keep the mind sharp. In this episode of the social media edition of the Business Extra podcast, host Cody Combs is joined by Najat Abdelhadi, head of communications and growth markets at LinkedIn, and Lynn Chouman, managing editor at LinkedIn News, to look at how the platform went from being a work-based social networking app to one of the major players in social media.

Tune into Business Extra for a clear-eyed look at the forces shaping commerce in the Middle East and beyond. Produced by The National News, this podcast moves past the headlines to deliver substantive conversations with the analysts, executives, and innovators driving change. Each episode leans on the deep regional expertise of our editors and reporters, who translate complex developments in markets, energy, and technology into accessible insights. You’ll hear grounded discussions that connect local trends to global patterns, offering a necessary perspective on one of the planet's most dynamic economic landscapes. Whether it's a shift in oil policy, a tech startup's rise, or a new trade agreement, this series provides the context often missing from daily news cycles. For anyone with a stake in understanding how business really works in this pivotal region, Business Extra is an essential listen, blending authoritative journalism with genuine curiosity. The result is a consistently informative podcast that feels less like a briefing and more like a series of insightful conversations with people who have their finger on the pulse.
Author: Language: English Episodes: 100

Business Extra
Podcast Episodes
Climate Edition - What you need to know about Cop28 [not-audio_url] [/not-audio_url]

Duration: 12:00
Expectations are high for climate solutions as the UAE hosts the Cop conference for the first time. What is Cop? What should we expect at Cop28, and what does it all mean for humanity? On the first episode of the special…
What start-ups need to know about coming to the UAE [not-audio_url] [/not-audio_url]

Duration: 17:42
In 2019, Hub71 invited start-ups to move to Abu Dhabi, promising founders free housing, office space and health insurance for the first year, access to investors and one of the most dynamic and connected regions in the w…
LinkedIn on AI and future of jobs [not-audio_url] [/not-audio_url]

Duration: 22:22
In this episode: LinkedIn's reach in the region and its evolution over the last 20 years (0m 23s)The impact of the Microsoft takeover (3m 32s)The jobs and opportunities during the AI age (7m 51s)The current job market an…
How does Snapchat keep the GCC so engaged? [not-audio_url] [/not-audio_url]

Duration: 24:44
Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features. But today, with TikTok on the scene and Meta, Instagram and YouTube…
Cyber risks in the AI age [not-audio_url] [/not-audio_url]

Duration: 24:38
New research from cybersecurity firm Palo Alto Networks has found that a little more than half of chief executives in the UAE estimate potential losses from cybersecurity attacks have increased in the past year. Haider P…
How top companies think about change [not-audio_url] [/not-audio_url]

Duration: 25:38
Questions loom about the future of work and there is no one-size-fits-all approach. Companies in the UAE have been turning to Cosmic Centaurs to navigate these fast-changing times. The Dubai-based consultancy helps emplo…
Pfizer executive on pharma’s post-pandemic future [not-audio_url] [/not-audio_url]

Duration: 22:03
Last week, the World Health Organization announced that Covid-19 no longer qualifies as a global emergency, marking an end - albeit a symbolic one - to the pandemic. Pfizer, maker of one of the most-used Covid-19 jabs an…

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