How LinkedIn led growth, engagement and professionalism among social platforms

How LinkedIn led growth, engagement and professionalism among social platforms

Author: The National News July 4, 2024 Duration: 22:51
Founded in California in 2002, LinkedIn’s growth has been at a methodical pace. Slowly but surely, the CV-based, aspirational job platform gained momentum and now has more than one billion members around the world. Its journey started from simply a place to look for jobs and post CVs, to become a knowledge bank where people can learn, write articles, take classes and even play games to keep the mind sharp. In this episode of the social media edition of the Business Extra podcast, host Cody Combs is joined by Najat Abdelhadi, head of communications and growth markets at LinkedIn, and Lynn Chouman, managing editor at LinkedIn News, to look at how the platform went from being a work-based social networking app to one of the major players in social media.

Tune into Business Extra for a clear-eyed look at the forces shaping commerce in the Middle East and beyond. Produced by The National News, this podcast moves past the headlines to deliver substantive conversations with the analysts, executives, and innovators driving change. Each episode leans on the deep regional expertise of our editors and reporters, who translate complex developments in markets, energy, and technology into accessible insights. You’ll hear grounded discussions that connect local trends to global patterns, offering a necessary perspective on one of the planet's most dynamic economic landscapes. Whether it's a shift in oil policy, a tech startup's rise, or a new trade agreement, this series provides the context often missing from daily news cycles. For anyone with a stake in understanding how business really works in this pivotal region, Business Extra is an essential listen, blending authoritative journalism with genuine curiosity. The result is a consistently informative podcast that feels less like a briefing and more like a series of insightful conversations with people who have their finger on the pulse.
Author: Language: English Episodes: 100

Business Extra
Podcast Episodes
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Duration: 24:20
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