Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

Author: Audible April 15, 2026 Duration: 36:38
It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behind every product you use and every brand you recognize, there's a hidden history of rivalry and strategic gambles. Business Wars, from Audible, pulls back the curtain on these epic corporate clashes that quietly define our daily lives. It’s not just about quarterly earnings; it’s a deep narrative exploration where ambition, innovation, and sometimes sheer ego collide. Hosted by David Brown, whose experience as a former Marketplace anchor brings a seasoned clarity to complex stories, each series within this podcast dissects a famous business feud. You’ll hear the tense boardroom decisions, the disruptive marketing campaigns, and the personal rivalries that pushed companies like Nike and Adidas or Netflix and HBO to the brink. The storytelling goes beyond the official press releases to uncover the unauthorized maneuvers and human dramas that led to monumental triumphs or stunning downfalls. By weaving together elements of history, management theory, and pure suspense, this series reveals how these battles for your wallet and attention ultimately shape the cultural and commercial landscape we all navigate. Tune in for a compelling chronicle of what it really takes to win, or lose, in the high-stakes arena of modern business.
Author: Language: English Episodes: 100

Business Wars
Podcast Episodes
ENCORE: Beyond Meat vs Impossible Burger | Flame Broiled | 2 [not-audio_url] [/not-audio_url]

Duration: 31:06
It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Burger in their stores…
ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1 [not-audio_url] [/not-audio_url]

Duration: 38:32
It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last name)— Ethan Brown is…
How Nvidia Owned A.I. | Once in a Lifetime | 2 [not-audio_url] [/not-audio_url]

Duration: 42:52
Flush from its success in video game graphics, Nvidia sets its sights on turning its gaming chips into the tools that will power the next wave of computing advancement. With both investors and computer scientists skeptic…
How Nvidia Owned A.I. | Light Speed or Bust | 1 [not-audio_url] [/not-audio_url]

Duration: 44:24
It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they misjudge the market, CEO…
The Many Deaths of Dungeons & Dragons | Game On | 3 [not-audio_url] [/not-audio_url]

Duration: 39:51
Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream channels like Critical Role…
The Many Deaths of Dungeons & Dragons | A Kingdom Reborn | 2 [not-audio_url] [/not-audio_url]

Duration: 38:39
After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts to desperate measures that…
The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1 [not-audio_url] [/not-audio_url]

Duration: 43:58
When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he must find a way to ov…
Ozempic Wars | The Next Injection | 2 [not-audio_url] [/not-audio_url]

Duration: 36:48
Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Layoffs and board resig…
Ozempic Wars | The Hundred-Year Duel | 1 [not-audio_url] [/not-audio_url]

Duration: 34:55
When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was ab…